Carter Hogg, aged 7, who plays for Hereford under 8's, will be the mascot for the game.
His dad Shayne, who bid for the prize said:
"We are delighted to have won. Carter has only just started to play rugby and, in his first season, was awarded player of the year for his outstanding general rugby skills & massive hunger for the ball."
Carter attends The Bishop of Hereford Bluecoat School and, every Thursday after school and Saturday morning trains with their junior rugby team. Currently playing at scrum half Carter is developing a passion for the game.
His dad added:
"He is very rarely seen without a rugby ball in his hands. To date, I think he has collected about 34 rugby balls."
Carter's idols include Jonny Wilkinson, Dan Carter and Richie McCaw and he was overwhelmed recently when he got the chance to meet a couple of his Gloucester heroes, Mike Tindall and Charlie Sharples.
The mascot package was donated for the auction by Club Mascot sponsors Rendcomb College.
The proceeds raised will go towards this season's Gloucester Rugby chosen charity, The Fold. The Fold is a children's orphanage in the Limpopo region of South Africa.