On Tuesday afternoon, the Mayor of London, Boris Johnson visited Kingsholm Stadium during his trip to the county and he spoke to the assembled media as he surveyed the Kingsholm pitch.
"I'm here to support our conservative council and talk really about the economic regeneration in a city and regeneration surrounding a huge sporting event and the benefits it brings.
"Gloucester Rugby and Gloucester as a city has done unbelievably well at getting the most number of games for the Rugby World Cup for any city outside of London or Cardiff. That is a fantastic thing to have pulled off.
"It means that Gloucester will be in the eye of the world during Rugby World Cup 2015, and I hope that this will be of great economic value to Gloucester and my experience from London, is that it will pay off.
"People will come here and think 'what a lovely place' and you will get investment, and follow through and that will be good for the city.
"Sometimes with these things you have got to chuck a sprat to catch a minnow. You have to invest in these things. If you go in with a positive frame of mind and investment in your city then it will pay off."
With rugby union a sport that didn't feature in London 2012, the World Cup coming to England in 2015 is vitally important for both the sport and participation in the game.
"I'm almost more excited about that so far as rugby union is my game. If I played anything with any kind of skill, it would have been rugby. I'm not saying that I was particularly skillful, I was probably more energetic and I think it's a brilliant game.
"I wish that more people played it and got involved with it, particularly in London. There should be more people in London playing with the oval ball.
"We need some people from Gloucester to come to London and show us all how to do it."
On Wednesday evening, Gloucester Rugby duo Mark Atkinson and Tom Savage visited local rugby club Hardwicke and Quedgeley Harlequins RFC for the first session as part of the Gloucester Rugby in Local Clubs coaching initiative.
A late penalty from Exeter fly-half Will Hooley gave the Chiefs a narrow 33-31 West Country Challenge Cup win over a heroic Gloucester outfit in a bruising encounter at the Memorial Stadium on Saturday.
Gloucester Rugby will play their fourth and final West Country Challenge Cup fixture this weekend (Memorial Stadium, Bristol, 3pm) against the Exeter Chiefs, and have named a side featuring a host of first regulars.