Jakemans Brand Manager, Elizabeth Hughes said:
"We're very active in the local community, having had a strong relationship with Gloucester Rugby and wanted to come up with a fun way to kick off the season and to display our support for the rugby club."
"There's a practical reason too, standing around at a game on a cold day when you're tackling the symptoms of a sore throat can be hard going, and Jakemans has just the thing to assist.
"Each one of our traditional cough and throat sweets is packed full of menthol - which will help soothe throats and mean supporters will be ready for a few more rugby songs, try after try!"
Gloucester Rugby's Commercial Manager, Mike Turner added:
"We get a lot of support from LanesHealth and we are delighted with this latest addition to their range in honor of the Gloucester Rugby team.
"It's a real novelty for the club and should help keep our players and our supporters going through the coming cold season."
Made with only the finest ingredients, the full Jakemans range includes Throat & Chest, Honey and Lemon Menthol, Cherry Menthol, Blackcurrant Menthol, Menthol & Eucalyptus and Blueberry Menthol.
Each product in the Jakemans range contains no artificial colours or flavours and are suitable for vegetarians.
The full range is available from most major supermarkets, pharmacies and convenience stores.