The scheme which tackles some of the greatest challenges facing young people today - unemployment, crime and disillusionment, is being delivered by the Gloucester Rugby Community Foundation in partnership with Young Gloucestershire.
HITZ is a national programme overseen by Premiership Rugby and funded by national partners Barclays, Comic Relief, Land Rover and Wooden Spoon.
HITZ uses rugby to increase young people's resilience, self-reliance and confidence. It aims to give them the skills to get back into education, vocational training, apprenticeships and employment.
The PLAY phase of the project was launched at Bishops Cleeve, Sports Pavilion on Monday and there will be further sessions held at numerous venues throughout the county in the coming weeks.
And the club can also confirm that former player and Gloucester legend, Terry Fanolua has joined the Community team at Kingsholm to take a leading role in delivering the HITZ programme.
Capped 29 times by Samoa, Terry came to Gloucester in 1997 as one of the first overseas players to feature in the English Premiership. Forming a formidable centre partnership alongside Richard Tombs, he who went on to make 228 appearances and scored 60 tries in all competitions during his playing career at Kingsholm.
Since finishing playing he has maintained a close relationship with the club, has played in a number of charity matches at Kingsholm as well as turning out for Hartpury RFC last season, and has kept maintained strong links with the current squad.
A player who wore the Gloucester shirt with huge pride, he continues to share his experiences with young up and coming players and tells them about what it means to play for the club and represent the city.
"I am looking forward to working for the Community team at Gloucester Rugby and being involved in delivering the Hitz programme. The scheme offers youngsters a great option to do something positive with their time.
"They can come along and have some fun, whilst at the same time, learning the values of rugby, such as teamwork and respect. They are attributes which will serve them well in general life.
"It's going to be a challenge for me but one I am very much looking forward to."
For more information log on to www.hitzrugby.com/hitzclubs/gloucester_rugby.php