England's tour of New Zealand, which had seen so many positives, ended on a low note in Hamilton on Saturday morning with a 36-13 defeat to the All Blacks.
After narrow defeats in the first two Tests, hope sprung eternal for Stuart Lancaster's side, but their ambitions were cruelly squashed in the game's first half.
England were at sixes and sevens defensively during that period, particularly in midfield where Billy Twelvetrees' organizational skills appeared to be missed, and New Zealand ran in four tries before half time.
England regrouped after half time, and the second half was drawn with seven points for each side. But the brutal truth was that the game was already lost.
Freddie Burns had an early chance to give England the lead, but dragged a penalty attempt wide. New Zealand promptly scored through Julian Savea at the other end.
Burns, in his last game as a Gloucester player, did narrow the gap with a penalty. However, Aaron Cruden caught Kyle Eastmond wanting in defence and put Savea in for his second.
Cruden and Burns subsequently swapped penalties, before Cory Jane brushed aside Marland Yarde to put Aaron Smith over. And the scrum half was soon in for his second try after yet more weak defence.
Yarde muscled his way over early in the second half, and England did threaten on several other occasions but just couldn't get over the line.
Perhaps fittingly, Savea completed his hat trick with the last play of the game but, once again, weak tackling contributed hugely to the try.
Speaking to GRTV in front of the iconic Clifton Suspension Bridge, Henry Trinder explained how important the West Country Challenge Cup is going to be for the Cherry and Whites in their preseason preparations.
Speaking to GRTV at preseason training this Tuesday, new signing Willi Heinz gave an update on his recovery from a leg injury and expressed his enjoyment since his arrival in new surroundings with Gloucester Rugby.
Speaking to GRTV after the 22-23 defeat against Bordeaux-Begles which denied Gloucester a place in next season's European Rugby Champions Cup, Nick Wood rued the momentary lapse in concentration which allowed the French side to snatch victory from the jaws of defeat.
As Gloucester prepare for their 39th game of the season, against Bordeaux-Begles at Sixways on Sunday, David Humphreys told the local media that this week has been all about getting the players mentally and physically ready after a tough game against Connacht last Sunday.
Henry Trinder, Matt Banahan and Jack Yeandle all spoke of their excitement for the West Country Challenge Cup at this afternoon's launch in front of the iconic West Country landmark, the Clifton Suspension Bridge.
With Gloucester Rugby's international stars on intensive camps across the world, it was just Sila Puafisi in competitive action this weekend, playing his part in Tonga's strong 28-18 triumph over Canada in Vancouver.
Rugby World Cup 2015 is on track to be the biggest Rugby World Cup to date following an increase in ticket capacity to 2.45 million for the third largest global sporting event, hosted in England and in Cardiff later this year.