England's tour of New Zealand, which had seen so many positives, ended on a low note in Hamilton on Saturday morning with a 36-13 defeat to the All Blacks.
After narrow defeats in the first two Tests, hope sprung eternal for Stuart Lancaster's side, but their ambitions were cruelly squashed in the game's first half.
England were at sixes and sevens defensively during that period, particularly in midfield where Billy Twelvetrees' organizational skills appeared to be missed, and New Zealand ran in four tries before half time.
England regrouped after half time, and the second half was drawn with seven points for each side. But the brutal truth was that the game was already lost.
Freddie Burns had an early chance to give England the lead, but dragged a penalty attempt wide. New Zealand promptly scored through Julian Savea at the other end.
Burns, in his last game as a Gloucester player, did narrow the gap with a penalty. However, Aaron Cruden caught Kyle Eastmond wanting in defence and put Savea in for his second.
Cruden and Burns subsequently swapped penalties, before Cory Jane brushed aside Marland Yarde to put Aaron Smith over. And the scrum half was soon in for his second try after yet more weak defence.
Yarde muscled his way over early in the second half, and England did threaten on several other occasions but just couldn't get over the line.
Perhaps fittingly, Savea completed his hat trick with the last play of the game but, once again, weak tackling contributed hugely to the try.
Speaking after his team's exit in the semi-finals, following a 19-14 defeat to the eventual winners the Newport Gwent Dragons, Coach Tim Taylor spoke to GRTV of how pleased he was with how his team acquitted themselves at the Singha Premiership Rugby 7s Finals.
Ben Vellacott was one of the standout performers in last week's pool stages and, ahead of Friday evening's Singha Premiership Rugby 7s Finals, told GRTV that he and his team mates will just try and play their own game once again.
Gloucester Rugby number eight Ben Morgan was today named in England's squad for Rugby World Cup 2015, a reward for eight months of hard work recuperating from a serious injury suffered back in January. Ben was one of a number of players who spoke at a press conference following the squad announcement.
Steph Reynolds led from the front once again as Gloucester kicked off their Singha Premiership Rugby 7s campaign in style on Thursday evening. The flyer scored three tries but admitted that he left most of the team talk duties to others.
Olly Morgan led the Cherry and Whites to three wins out of three in Group B of the Singha Premiership Rugby 7s and he expressed his delight in the young members of the squad in excelling in front of a bumper Kingsholm crowd.
Olly Morgan leads the Gloucester Rugby Sevens squad this Thursday in the Singha Premiership Rugby 7s Series at Kingsholm, and he is backing the young side to take the opportunity with both hands as they take to the field.
Speaking to the local media this week, Henry Purdy explained the opportunity available for the Gloucester Rugby to lay down a marker in this summer's Singha Premiership Sevens Series, which kicks off at Kingsholm Stadium on Thursday 20 August.
The Cherry and Whites kick off the inaugural West Country Challenge Cup at Sandy Park this Saturday when they meet Exeter Chiefs (KO 4:30), and front rower Dan Murphy is delighted that the return to action has arrived.
Rugby World Cup is approaching on the horizon, and with many of the Rugby World's most decorated and colourful stars set to descend on Kingsholm Stadium for the tournament, we gauged the mood in the camps as the preparations intensify.