GLOUCESTER Rugby will do their bit for Breast Cancer Care this weekend by helping to turn Kingsholm pink for the Tackled Pink weekend across the Guinness Premiership.
Across the weekend of the 19-20 April all six Guinness Premiership matches will be turning pink to raise funds and awareness for the charity.
Women can purchase tickets for all the games at a special price of £15, with £4.25 of every ticket going directly to Breast Cancer Care.
At the games themselves referees will be dressed in pink, Saracens will be playing in pink, and fans are encouraged to turn themselves pink for the occasion.
Gloucester will decorate the stadium with pink flowers; balloons and ribbons, there will be a jewellery stand in the Shogun bar, a chance to win a signed Gloucester ball in a competition, Express Pink manicures will be offering their services before the game and there will also be a chance to meet some of the senior players.
At half-time, four ladies will race around the pitch to help raise awareness for the campaign.
"This campaign is a Premiership-wide initiative and it is hugely important we play our part in raising awareness for Tackled Pink," said Gloucester's head of sales and marketing Pete Grzonka.
"We hope as many people as possible come and support this event and at the same time see some top quality Guinness Premiership rugby. Hopefully, we can use our position within the community to raise awareness for this fantastic cause as much as possible."
Special pink cocktails will be served in the bars and all ladies tickets anywhere in the stadium are priced at £15.
Tom Savage delivered a Man of the Match performance against Exeter Chiefs on his birthday on Saturday evening. He spoke to GRTV after the game about the importance of the European Rugby Challenge Cup win.
Speaking to the local media this week, John Afoa described the hard work that the Cherry and White have been putting in and that he is fighting fit ready for Saturday's European Rugby Challenge Cup semi final clash with Exeter Chiefs.
Gloucester Rugby face Exeter Chiefs this Saturday in the European Rugby Challenge Cup semi-final, and Charlie Sharples, who starts at full back is relishing the challenge of the big Kingsholm occasion.
Gloucester meet the Exeter Chiefs for the fourth time in competitive action this weekend, this time in the semi-final of the European Rugby Challenge Cup. Director of Rugby David Humphreys told the local media this week that this is the sort of game that Gloucester want to be involved in on a regular basis and that he and his team are looking forward to it.
Following the 29-26 loss to Harlequins, club captain Billy Twelvetrees spoke of his disappointment that the Cherry and Whites were unable to cash in on the home side's indiscipline and lose a lead on Saturday afternoon.
Number eight Gareth Evans admitted to a collective feeling of frustration as Gloucester lost narrowly at Harlequins on Saturday, but insisted that there are plenty of positives to draw upon ahead of next Saturday's European Rugby Challenge Cup semi-final at home to Exeter.
The Gloucester Rugby Ticket office can advise that the club's initial allocation of tickets for the European Rugby Challenge Cup Final has sold out. However, the club has secured an additional allocation of tickets from EPCR which will go on sale on Monday.
Following Saturday evening's exciting European Rugby Challenge Cup semi-final victory over Exeter Chiefs, the Ticket Office at Kingsholm will be open on Sunday from 11am to 3pm for Club Members to purchase tickets for the Final.
Gloucester Rugby qualified for their first European final since 2006 as they defeated the in-form Exeter Chiefs by 30 points to 19 in a thrilling semi-final at Kingsholm on Saturday evening. The club photographer caught the best of the action.
Recent meetings between these two teams have often been thrillers, and this was no exception. It went down to the final few minutes, but Gloucester produced the goods when it mattered to qualify for the European Rugby Challenge Cup Final, beating Exeter 30-19.