GLOUCESTER Rugby will do their bit for Breast Cancer Care this weekend by helping to turn Kingsholm pink for the Tackled Pink weekend across the Guinness Premiership.
Across the weekend of the 19-20 April all six Guinness Premiership matches will be turning pink to raise funds and awareness for the charity.
Women can purchase tickets for all the games at a special price of £15, with £4.25 of every ticket going directly to Breast Cancer Care.
At the games themselves referees will be dressed in pink, Saracens will be playing in pink, and fans are encouraged to turn themselves pink for the occasion.
Gloucester will decorate the stadium with pink flowers; balloons and ribbons, there will be a jewellery stand in the Shogun bar, a chance to win a signed Gloucester ball in a competition, Express Pink manicures will be offering their services before the game and there will also be a chance to meet some of the senior players.
At half-time, four ladies will race around the pitch to help raise awareness for the campaign.
"This campaign is a Premiership-wide initiative and it is hugely important we play our part in raising awareness for Tackled Pink," said Gloucester's head of sales and marketing Pete Grzonka.
"We hope as many people as possible come and support this event and at the same time see some top quality Guinness Premiership rugby. Hopefully, we can use our position within the community to raise awareness for this fantastic cause as much as possible."
Special pink cocktails will be served in the bars and all ladies tickets anywhere in the stadium are priced at £15.
Speaking with the local media before the Gloucester team set off on the long trip north to Newcastle, Director of Rugby David Humphreys discussed his team selection and stated that Friday night's meeting will be a challenging one.
Speaking to the local media on Thursday, Matt Kvesic was looking forward to the trip to Newcastle Falcons, and the captain is looking to lead from the front with plenty for the Cherry and Whites to work on.
Gloucester saw a 12-0 lead overturned by Harlequins on Friday night as the visitors ran out 22-15 winners. After the game, Director of Rugby David Humphreys spoke about missed opportunities on the night.
Speaking to the local media on Thursday, James Hudson explained his excitement for tonight's game with Harlequins and that he is backing the Cherry and White squad to impress during the next set of Aviva Premiership games.
Mitcheldean finance specialist Simplicity is proud to become the latest sponsor of Gloucester Rugby. Keen-eyed supporters will notice Simplicity's PayrollSimply logo on Gloucester's ball boy bibs, stadium billboards and programme adverts.
Gloucester Rugby welcomed back a set of returning internationals at the start of this week, and one of them, James Hook is pleased to be back, and ready to get back to business in a Cherry and White shirt.