GLOUCESTER Rugby will do their bit for Breast Cancer Care this weekend by helping to turn Kingsholm pink for the Tackled Pink weekend across the Guinness Premiership.
Across the weekend of the 19-20 April all six Guinness Premiership matches will be turning pink to raise funds and awareness for the charity.
Women can purchase tickets for all the games at a special price of £15, with £4.25 of every ticket going directly to Breast Cancer Care.
At the games themselves referees will be dressed in pink, Saracens will be playing in pink, and fans are encouraged to turn themselves pink for the occasion.
Gloucester will decorate the stadium with pink flowers; balloons and ribbons, there will be a jewellery stand in the Shogun bar, a chance to win a signed Gloucester ball in a competition, Express Pink manicures will be offering their services before the game and there will also be a chance to meet some of the senior players.
At half-time, four ladies will race around the pitch to help raise awareness for the campaign.
"This campaign is a Premiership-wide initiative and it is hugely important we play our part in raising awareness for Tackled Pink," said Gloucester's head of sales and marketing Pete Grzonka.
"We hope as many people as possible come and support this event and at the same time see some top quality Guinness Premiership rugby. Hopefully, we can use our position within the community to raise awareness for this fantastic cause as much as possible."
Special pink cocktails will be served in the bars and all ladies tickets anywhere in the stadium are priced at £15.
Ahead of Friday evening's Aviva Premiership fixture away at London Welsh, Head Coach Laurie Fisher told the local media that he feels that Gloucester are making improvements each and every week but that there's still plenty of work to do.
Speaking to GRTV on Monday night, Pete Buxton was thrilled with the spirit shown by the Gloucester United squad as they overturned a twenty-one point deficit in the second half to overcome Bristol Rugby.
Scrum half Callum Braley was a try scorer in Gloucester United's 30-27 win over Bristol United in the Aviva Premiership A League on Monday evening and, after the game, paid tribute to his team mates for hanging in there and fighting back to get the win.
Skipper Billy Twelvetrees admitted that the Gloucester squad were disappointed and frustrated after losing at home to Exeter, regretting that Gloucester's own errors had given the Chiefs the upper hand.
Gloucester Rugby is rightly proud of the work that it does within the community and is delighted to confirm that it will be working with Gloucestershire Young Carers and Pied Piper as its two chosen charities this season.
Speaking to the club website shortly after Friday night's 46-10 victory over London Welsh, Director of Rugby David Humphreys expressed his satisfaction at the result, but challenged his squad to improve their performance.