GLOUCESTER Rugby will do their bit for Breast Cancer Care this weekend by helping to turn Kingsholm pink for the Tackled Pink weekend across the Guinness Premiership.
Across the weekend of the 19-20 April all six Guinness Premiership matches will be turning pink to raise funds and awareness for the charity.
Women can purchase tickets for all the games at a special price of £15, with £4.25 of every ticket going directly to Breast Cancer Care.
At the games themselves referees will be dressed in pink, Saracens will be playing in pink, and fans are encouraged to turn themselves pink for the occasion.
Gloucester will decorate the stadium with pink flowers; balloons and ribbons, there will be a jewellery stand in the Shogun bar, a chance to win a signed Gloucester ball in a competition, Express Pink manicures will be offering their services before the game and there will also be a chance to meet some of the senior players.
At half-time, four ladies will race around the pitch to help raise awareness for the campaign.
"This campaign is a Premiership-wide initiative and it is hugely important we play our part in raising awareness for Tackled Pink," said Gloucester's head of sales and marketing Pete Grzonka.
"We hope as many people as possible come and support this event and at the same time see some top quality Guinness Premiership rugby. Hopefully, we can use our position within the community to raise awareness for this fantastic cause as much as possible."
Special pink cocktails will be served in the bars and all ladies tickets anywhere in the stadium are priced at £15.
Gloucester have been in good form in recent weeks, but Backs Coach Tim Taylor knows that the Cherry and Whites will have to be at their best on Thursday evening (kick off 7:45pm) against a Stade Rochelais side flying high this season.
Speaking to GRTV after the bonus point win over Bristol, back row Lewis Ludlow revealed that despite a tricky first half, Gloucester backed their skills to come through, a faith that was evident in a strong second half showing.
Willi Heinz scored Gloucester's second try as the Cherry and Whites overturned a disappointing first 40 minutes and 0-6 half time deficit, to earn a 26-18 Aviva Premiership victory over Bristol Rugby on Saturday.
It's the first Gloucester-Bristol derby at Kingsholm in over eight years this Saturday (kick off 4:30pm) and, previewing the game with the local media this week, Defence Coach Jonny Bell stressed that, with both teams in the bottom half of the table, they both need the points.
Speaking to the local media this week, Gloucester front rower John Afoa knows the challenge ahead this week against Bristol, and calls on the Cherry and Whites to make the most of home advantage as a determined squad look to bounce back from a narrow loss to Saracens.
Tom Savage speaks to GRTV and the local media as Gloucester went down by 24-20 at Saracens on Sunday afternoon. The second row was disappointed with the result, despite a strong showing from the hosts.
Speaking immediately after the game, skipper Willi Heinz thought that Gloucester had executed their game plan reasonably well and competed hard against Saracens. However, it wasn't enough but the squad will have plenty to work on this week ahead of the derby match against Bristol.
Having named an unchanged starting XV for the past three Aviva Premiership games, Gloucester Rugby ring the changes and retain only five players for Thursday's visit of Stade Rochelais in the European Rugby Challenge Cup (kick off 7:45pm).