GLOUCESTER Rugby will do their bit for Breast Cancer Care this weekend by helping to turn Kingsholm pink for the Tackled Pink weekend across the Guinness Premiership.
Across the weekend of the 19-20 April all six Guinness Premiership matches will be turning pink to raise funds and awareness for the charity.
Women can purchase tickets for all the games at a special price of £15, with £4.25 of every ticket going directly to Breast Cancer Care.
At the games themselves referees will be dressed in pink, Saracens will be playing in pink, and fans are encouraged to turn themselves pink for the occasion.
Gloucester will decorate the stadium with pink flowers; balloons and ribbons, there will be a jewellery stand in the Shogun bar, a chance to win a signed Gloucester ball in a competition, Express Pink manicures will be offering their services before the game and there will also be a chance to meet some of the senior players.
At half-time, four ladies will race around the pitch to help raise awareness for the campaign.
"This campaign is a Premiership-wide initiative and it is hugely important we play our part in raising awareness for Tackled Pink," said Gloucester's head of sales and marketing Pete Grzonka.
"We hope as many people as possible come and support this event and at the same time see some top quality Guinness Premiership rugby. Hopefully, we can use our position within the community to raise awareness for this fantastic cause as much as possible."
Special pink cocktails will be served in the bars and all ladies tickets anywhere in the stadium are priced at £15.
Talking to the RFU podcast after England's 32-3 win over Argentina, Billy Twelvetrees admitted that there were still areas to work on, but that everyone in the camp was pretty pleased with a job well done.
When he joins Gloucester Rugby later this summer, Matt Kvesic will do so as a full England international. The openside flanker has been named to start against Argentina on Saturday and spoke to RFU.com about the prospect.
Ben Morgan, Tom Johnson and Henry Thomas spoke to Russ Hargreaves this week as they were about to do some DIY work at Chobham RFC as part of Natwest Rugby Force. On the agenda for discussion were, of course, England's forthcoming games but also the trio's painting prowess.
With ADEY Professional Heating Solutions now unveiled as Gloucester Rugby's new main sponsor from July 2013, managing Director Kelvin Stevens spoke to the club website about the reasons for getting involved with the club.
Gloucester Rugby CEO Stephen Vaughan was delighted to introduce ADEY Professional Heating Solutions as the club's new main sponsor this week. He spoke to the club website about the exciting new partnership.
Although understandably disappointed following the 40-39 defeat at Exeter, Freddie Burns thought that both teams fully contributed to a great spectacle but that a couple of refereeing decisions were key to the outcome.
Gloucester's final game of the season ended in a narrow defeat in a pulsating encounter at the Exeter Chiefs. The Cherry and Whites went down 40-39, as Gareth Steenson's dramatic late penalty meant that the end of Director of Rugby Nigel Davies' first season in charge ended in defeat. Davies spoke to the official website in the Devon sunshine.
They've come close several times over the years but England U20s finally defeated the Baby Blacks on Tuesday evening to qualify for the final of the Junior World Championship where they will take on Wales.
The Gloucester Rugby Academy has established a production line of rugby talent in recent times, and Assistant Academy Manager Simon Lane is confident that the latest generation are going to step up to the mark.
Ross Moriarty and Elliott Stooke have both been named in the England U20s side to take on New Zealand in the semi-final of the IRB Junior World Championship in Vannes, France, on Tuesday June 18, kick off 1945 (GMT).
The J.P. Morgan Premiership Rugby 7s Series sweeps across the country this summer with pool matches at Gloucester Rugby, Northampton Saints and Saracens on 1,2 and 3 August, and the Final at Bath Rugby on 9 August.