Supporters will receive a maximum of two free kids tickets with every full paying adult ticket that is purchased in person at the Kingsholm ticket office or by calling the ticket hotline.
"We hope this scheme - probably the first of its kind at the club - will really encourage supporters to join us for what will be another pivotal Heineken Cup game," said Gloucester's head of sales and marketing Pete Grzonka. "You only have to look at the audiences we generate for certain matches to realise this age range is the future of the club and we want to make every effort to encourage them along.
"We appreciate this game is close to Christmas but we hope this scheme will really generate support, not only for the club but also for one of the biggest club tournaments in the world."
Any adult buying a ticket will get two junior (aged 15 and under) tickets free. Tickets are available in all seated and standing areas of the stadium excluding Gold seats. Offer ends Thursday, December 11th (6.30pm). All tickets are subject to availability.