The awards were launched at Kingsholm in front of sportsmen and women and businesses involved in sponsoring the different categories.
And there was high-level backing for the awards from Gloucester Rugby's managing director Ken Nottage and Cheltenham Racecourse's managing director Edward Gillespie.
"I think these awards are excellent because we should be recognising grassroot sports.
"When you are the elite end of professional sport, it's too easy to forget where everyone came from.
"The foundation of British sport relies on volunteers and those people are worth their weight in gold in terms of the time and effort they put in and the experience they have.
"British sport needs to do more to recognise those people."
Edward said he was delighted the racecourse would be hosting the awards ceremony again this year.
"The awards really reinforce the range of sports we have in the county.They are great because they raise the profile of the non-mainstream sports."
One of the special guests at the launch was Stroud athlete Jennie Batten, 17, fresh from Canada where she represented Great Britain in the 4x100m relay at the World Junior Championships.
Jennie, who is already preparing for the European Junior Championships in Estonia next year, said she hoped the awards would help raise the profile of the county's athletics scene.
"It is good to have these awards because they can help highlight what is happening in the county in athletics.
"It isn't easy for sprinters here because of a lack of facilities.
"I go to the Prince of Wales Stadium in Cheltenham for a lot of my training, but I also have to go to Birmingham, Worcester, Bath and London."
Wheelchair tennis player Emma Aldred-Tow was also at Kingsholm to help promote this year's awards after she was a finalist last year.
Emma has had quite a year since her nomination, as she won the women's singles title in the B Division of the National Wheelchair Tennis Championships - and is now pregnant.
Emma, who will be looking to nominate people for the awards this year, said:
"It was good that the awards recognised disability sports.
"I had a good year with the National Championships and aim to be playing again by January."
Addressing the guests at the launch, the editor of the Gloucestershire Echo, Kevan Blackadder, said:
"When people think about sport in 2010 in England, many will think that it's been a year to forget.
"There were such high expectations for the World Cup in South Africa but - yet again - England let us down.
"But what we'll show over the next few weeks in the Echo is that in Gloucestershire we've got so much to celebrate.
"The people who really matter, the amateur sportsmen and women who take part in their thousands throughout the year, have continued to give us fantastic stories to tell."
To nominate online click here
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