On Sunday 21th March, over 600 children will descend on Cheltenham Tigers training ground Newlands Park, to take part in the Land Rover Premiership Cup. Hoping to emulate their heroes, aspiring young rugby stars will battle it out on the pitches of Cheltenham RFC in order to claim the Land Rover Cup and set off on the road to Twickenham.
This national grassroots rugby tournament is being staged by all 12 Guinness Premiership clubs across the country.
Andy Brown, the tournament organiser, explains the concept.
"Land Rover renewed their sponsorship of Premier Rugby and England Rugby at the start of last season, and as part of that they launched a brand new youth rugby tournament called the Land Rover Premiership Cup. The festivals bring together teams at under 11 and under 12 age groups from the local community to participate in a knock out competition."
"The winning team from each age group will be crowned regional champions and invited to Twickenham on the day of the Guinness Premiership Final, where they will join the other regional title holders to take part in a special Parade of Champions and be presented to the anticipated 81,000 sell out crowd at the home of England Rugby. It is a fantastic prize for the youngsters and hopefully will inspire all the participants to play their best."
As the regional hosts, Gloucester Rugby will be supporting the tournament and fans are encouraged to come down early to support the youngsters. It will be a great family day out and mums & dads will have the chance to try out a Land Rover for size by giving one an off road test drive.
As the Official Vehicle of Premier Rugby, Land Rover is delighted to invite the opportunity to drive on a unique off road experience. The Land Rover Experience Terrapod will be at the tournament giving you the chance to assess your driving skills.
The unique steel, all terrain demonstration stage will put you, as well as the impressive vehicles, to the test! Experts will be on hand to guide you through the challenge as you take part in a test of skill and nerve to overcome a number of obstacles.
After the success of its inaugural year, in which over 7,000 aspiring young players took part, Land Rover remain proud partners of the Land Rover Premiership Cup.
The thriving national tournament continues into its second year and Land Rover is proud to be supporting all levels of the sport, from young stars of the future right through to the elite of the Guinness Premiership.
Speaking with the local media before the Gloucester team set off on the long trip north to Newcastle, Director of Rugby David Humphreys discussed his team selection and stated that Friday night's meeting will be a challenging one.
Speaking to the local media on Thursday, Matt Kvesic was looking forward to the trip to Newcastle Falcons, and the captain is looking to lead from the front with plenty for the Cherry and Whites to work on.
Gloucester saw a 12-0 lead overturned by Harlequins on Friday night as the visitors ran out 22-15 winners. After the game, Director of Rugby David Humphreys spoke about missed opportunities on the night.
Speaking to the local media on Thursday, James Hudson explained his excitement for tonight's game with Harlequins and that he is backing the Cherry and White squad to impress during the next set of Aviva Premiership games.
20 year old Lewis Ludlow was one of Gloucester's young guns who contributed hugely to the 18-9 LV= Cup win at London Welsh on Sunday afternoon. After the game, he praised his team mates for the massive team effort by an inexperienced side.
There are three changes to Gloucester Rugby's starting line-up for Friday evening's Aviva Premiership fixture away at Newcastle Falcons. Steve McColl will make his first Premiership start for the club.