On Sunday 21th March, over 600 children will descend on Cheltenham Tigers training ground Newlands Park, to take part in the Land Rover Premiership Cup. Hoping to emulate their heroes, aspiring young rugby stars will battle it out on the pitches of Cheltenham RFC in order to claim the Land Rover Cup and set off on the road to Twickenham.
This national grassroots rugby tournament is being staged by all 12 Guinness Premiership clubs across the country.
Andy Brown, the tournament organiser, explains the concept.
"Land Rover renewed their sponsorship of Premier Rugby and England Rugby at the start of last season, and as part of that they launched a brand new youth rugby tournament called the Land Rover Premiership Cup. The festivals bring together teams at under 11 and under 12 age groups from the local community to participate in a knock out competition."
"The winning team from each age group will be crowned regional champions and invited to Twickenham on the day of the Guinness Premiership Final, where they will join the other regional title holders to take part in a special Parade of Champions and be presented to the anticipated 81,000 sell out crowd at the home of England Rugby. It is a fantastic prize for the youngsters and hopefully will inspire all the participants to play their best."
As the regional hosts, Gloucester Rugby will be supporting the tournament and fans are encouraged to come down early to support the youngsters. It will be a great family day out and mums & dads will have the chance to try out a Land Rover for size by giving one an off road test drive.
As the Official Vehicle of Premier Rugby, Land Rover is delighted to invite the opportunity to drive on a unique off road experience. The Land Rover Experience Terrapod will be at the tournament giving you the chance to assess your driving skills.
The unique steel, all terrain demonstration stage will put you, as well as the impressive vehicles, to the test! Experts will be on hand to guide you through the challenge as you take part in a test of skill and nerve to overcome a number of obstacles.
After the success of its inaugural year, in which over 7,000 aspiring young players took part, Land Rover remain proud partners of the Land Rover Premiership Cup.
The thriving national tournament continues into its second year and Land Rover is proud to be supporting all levels of the sport, from young stars of the future right through to the elite of the Guinness Premiership.
Ben Morgan, Tom Johnson and Henry Thomas spoke to Russ Hargreaves this week as they were about to do some DIY work at Chobham RFC as part of Natwest Rugby Force. On the agenda for discussion were, of course, England's forthcoming games but also the trio's painting prowess.
With ADEY Professional Heating Solutions now unveiled as Gloucester Rugby's new main sponsor from July 2013, managing Director Kelvin Stevens spoke to the club website about the reasons for getting involved with the club.
Gloucester Rugby CEO Stephen Vaughan was delighted to introduce ADEY Professional Heating Solutions as the club's new main sponsor this week. He spoke to the club website about the exciting new partnership.
Although understandably disappointed following the 40-39 defeat at Exeter, Freddie Burns thought that both teams fully contributed to a great spectacle but that a couple of refereeing decisions were key to the outcome.
Gloucester's final game of the season ended in a narrow defeat in a pulsating encounter at the Exeter Chiefs. The Cherry and Whites went down 40-39, as Gareth Steenson's dramatic late penalty meant that the end of Director of Rugby Nigel Davies' first season in charge ended in defeat. Davies spoke to the official website in the Devon sunshine.
Dave Lewis was in a tough situation on Saturday afternoon - playing for Gloucester against the side he will join next season, Exeter Chiefs. At the final whistle though, Lewis was simply disappointed to have lost the game.
Tongan second row Lua Lokotui is looking forward to catching up with some old acquaintances at Sandy Park when Gloucester take on Exeter Chiefs on Saturday afternoon, as he and his team mates hope to finish the season on a high note.
During a break from training ahead of Saturday's Aviva Premiership fixture at Exeter, centre Henry Trinder hopes that Gloucester build on the momentum from the recent win over Saracens, and expressed frustration that he's hitting form as the season end approaches after missing time due to injury.
Gloucester Rugby may have already clinched their Heineken Cup spot for 2013-14, but Director of Rugby Nigel Davies stressed this week that it's important for Gloucester to finish their season on a positive note at Exeter on Saturday.
Gloucester Rugby fly half Freddie Burns is hoping to pull on a starting jersey for England when they take on the Barbarians at Twickenham on Sunday afternoon. He made the most of a break from training at Pennyhill Park to speak to the club website.
Gloucester Rugby number eight Ben Morgan this week joined up with the England squad ahead of Sunday's international against the Barbarians at Twickenham, and took time out from training to talk to the club website.