On Sunday 21th March, over 600 children will descend on Cheltenham Tigers training ground Newlands Park, to take part in the Land Rover Premiership Cup. Hoping to emulate their heroes, aspiring young rugby stars will battle it out on the pitches of Cheltenham RFC in order to claim the Land Rover Cup and set off on the road to Twickenham.
This national grassroots rugby tournament is being staged by all 12 Guinness Premiership clubs across the country.
Andy Brown, the tournament organiser, explains the concept.
"Land Rover renewed their sponsorship of Premier Rugby and England Rugby at the start of last season, and as part of that they launched a brand new youth rugby tournament called the Land Rover Premiership Cup. The festivals bring together teams at under 11 and under 12 age groups from the local community to participate in a knock out competition."
"The winning team from each age group will be crowned regional champions and invited to Twickenham on the day of the Guinness Premiership Final, where they will join the other regional title holders to take part in a special Parade of Champions and be presented to the anticipated 81,000 sell out crowd at the home of England Rugby. It is a fantastic prize for the youngsters and hopefully will inspire all the participants to play their best."
As the regional hosts, Gloucester Rugby will be supporting the tournament and fans are encouraged to come down early to support the youngsters. It will be a great family day out and mums & dads will have the chance to try out a Land Rover for size by giving one an off road test drive.
As the Official Vehicle of Premier Rugby, Land Rover is delighted to invite the opportunity to drive on a unique off road experience. The Land Rover Experience Terrapod will be at the tournament giving you the chance to assess your driving skills.
The unique steel, all terrain demonstration stage will put you, as well as the impressive vehicles, to the test! Experts will be on hand to guide you through the challenge as you take part in a test of skill and nerve to overcome a number of obstacles.
After the success of its inaugural year, in which over 7,000 aspiring young players took part, Land Rover remain proud partners of the Land Rover Premiership Cup.
The thriving national tournament continues into its second year and Land Rover is proud to be supporting all levels of the sport, from young stars of the future right through to the elite of the Guinness Premiership.
As Gloucester prepare for their 39th game of the season, against Bordeaux-Begles at Sixways on Sunday, David Humphreys told the local media that this week has been all about getting the players mentally and physically ready after a tough game against Connacht last Sunday.
Speaking to GRTV after the 40-32 victory over Connacht on Sunday, skipper Billy Twelvetrees explained that Gloucester had had to learn to be patient and cut out the errors to earn the win and progress to next weekend's final play-off against Bordeaux-Begles.
Jonny May's superb late score capped a thrilling 40-32 European play-off win over Connacht on Sunday. The winger spoke afterwards of his team's character and spirit as he looked ahead to one more week of rugby.
Speaking to GRTV this afternoon, Director of Rugby David Humphreys hailed the 'never say die' attitude of the team, after despite not being at their best, fighting back to take a 40-32 win after extra time over Connacht.
Jonny May continues on the wing on Sunday as Connacht come to town, and the England wing explains to the local media this week that he is delighted with his form and is looking forward to taking on Pat Lam's men.
Following the recent announcement that XBlades were to become the club's new kit and leisurewear partner, Gloucester Rugby can today (Tuesday 30 June) confirm the opening of a new retail unit, based at Gloucester Quays Outlet Centre, as well as the launch of a brand new online shop.