To get involved, individuals will need to collect codes from each bottle of Gatorade that corresponds to a nominal points value. Codes can then be banked online (www.gatorade.co.uk) and via text and used to cash in on a wide range of sports-related rewards.
There will also be a weekly prize draw for registered participants of the collector scheme. Each entry will require one point to be spent with the lucky winner winning one of 52 prizes ranging from a training session with this season's Guinness Premiership Champions to VIP Experiences at Twickenham and Wembley Stadium. Teams can also accumulate codes together to receive Gold, Silver or Bronze tickets.
At Gloucester, we will be backing the promotion too. We are pleased to be donating four VIP hospitality prizes to see Gloucester take on Leeds Carnegie in the Guinness Premiership as a prize to be used as a weekly draw.
Captain Gareth Delve commented on the promotion:
"This is a great promotion with some fantastic prizes. It gives people the chance to come to Kingsholm in hospitality and do something they may not otherwise. For teams collecting, there is no greater incentive than a reward for your team."
Gatorade, the world's most researched isotonic sports drink, is used by more top athletes than any other sports drink in the world including, Serena Williams and Kaka. Launched in the UK in 2008, Gatorade prides itself on containing no artificial colours, sweeteners, flavours or preservatives.
Gatorade will be supporting top sporting teams and events in 2009 including all Guinness Premiership teams, Scottish Rugby, Chelsea Football Club and Ironman UK.
For more information visit www.gatorade.co.uk.