Gloucester Rugby has also dropped the price of a match day ticket, including the early booking discount, to £15.00 for Adults and £12 for students or Senior Citizens in the West Terrace making a day out at Kingsholm even more affordable.
The early booking saving has been increased allowing fans to save £3 per ticket providing they purchase before 6.30pm on the Thursday prior to the match. This saving is available on all tickets in all areas of the stadium with tickets available to purchase online, by telephone or in person at the Kingsholm ticket office.
Pete Grzonka, Gloucester Rugby's Head of Sales and Marketing told the club website:
"We have decided, following fan feedback last year, to drop the price of Kids tickets and also the price of a match day ticket in the West Terrace. This is to attract more families and also to reflect the tough economic circumstances that many of our supporters find themselves facing".
"To be able to watch top flight rugby for £15 positions us as one of the cheapest tickets in the Premiership and is hopefully a positive message to the supporters. We have made the call that we would prefer to allow fans to attend at a reduced price than not at all".
"This is not an offer as such but forms part of our season long ticketing policy and as such has been reflected in the season ticket prices with reduced prices in these areas (kids £58 to stand or £106 to sit anywhere other than Gold and West Terrace at £200)".
"In this tough economic environment, we need to hit the affordable end of the market as well as catering for those who are willing to pay for an enhanced match day experience".
Tickets are still available for this weekend's match against London Wasps which kicks off at 2.30pm on Saturday. Take advantage of the early booking saving by ordering your tickets before 6.30pm on Thursday.
For more information or to book tickets call the ticket hotline on 0871 871 8781 option 2, click here or visit the Kingsholm Ticket Office in person - parking is available at the stadium.