GLOUCESTER Rugby have launched a cut price ticket deal ahead of their European Challenge Cup clash against Brive on Saturday, April 1 (3pm).
The match is an all-pay event so it is not included in the season ticket package but supporters can stand in the Shed or on the terracing for as little as £8 - and tickets are on sale now.
Gold season ticket holders in the Grandstand can purchase their usual seats for £18 and silver season ticket holders for £16.
Seats in the Buildbase Stand start at £12 for adult season ticket holder, £8 concessions and £4 juniors.
Gloucester qualified for the knockout stages of the competition with 100% record in the pool stages with a 32-19 victory over Bayonne.
The visit of Brive - the first European Cup champions - promises to be an enthralling encounter and Gloucester's managing director Ken Nottage said of the ticket prices: "We are now in the knockout stages of a European competition and are potentially two home matches away from a final.
"Kingsholm has a very special atmosphere and we want as much of that chemistry as possible on what will be a very big day for the club.
"I think the ticket prices for this game reflect that because we would obviously love a full house for a quarter-final."
Non-season ticket holders can buy gold tickets in the grandstand for £20 and silver for £18. The Buildbase is priced at £14 for adults, £10 concessions and £6 for juniors.
The Shed and terracing is at £10 for non-adult season ticket holders, £6 concessions and £4 for juniors.
Seat season ticket holders have until February 28 to reserve their usual seats before going on general sale.
The early purchase scheme, where supporters can get up to £2 off the matchday price of tickets, will be available up until the Thursday before the game.
Supporters who buy tickets for the quarter-finals and keep hold of the ticket stubs will be able to buy tickets for the semi-final - should Gloucester qualify - at the same price of the last eight game subject to proving it at the time of purchase.
Speaking to GRTV after the 40-29 Aviva A League win over Wasps Rugby, Academy Coach Rich Whiffin explained his pride in the squad to overcome a strong opponent and book their spot in next week's Aviva A League final.
Willi Heinz returned from injury to skipper Gloucester to a famous 16-14 win over Stade Rochelais on Saturday evening. Speaking after the game in France, Heinz admitted the win wasn't pretty but was full of courage and a great result for the club.
Billy Burns contributed all Gloucester's points in the 16-14 European Rugby Challenge Cup win in La Rochelle on Saturday evening, but dedicated the victory to the whole squad whilst also praising the travelling support.
Speaking after Gloucester's brave 16-14 win against Stade Rochelais which clinches a European Rugby Challenge Cup final spot, Director of Rugby David Humphreys paid tribute to the way the team had executed the game plan in a hostile environment against quality opposition.
Greig Laidlaw returns to the Gloucester Rugby squad this week, and his inclusion is an important one after a serious ankle injury. The Scottish scrum half is determined to drive the team forward in their European Rugby Challenge Cup semi final in La Rochelle this Saturday.
Gloucester take on La Rochelle in the European Rugby Challenge Cup semi-final in France on Saturday evening, with the Top 14 side the favourites in the eyes of the bookmakers. However, David Humphreys is looking for his side to rise to the occasion against a familiar opponent.
Speaking to GRTV after Saturday's 39-30 Aviva Premiership win over Sale, Mark Atkinson admitted that the performance wasn't perfect but that the team's character shone through in a game that could easily have slipped away.