GLOUCESTER Rugby have launched a cut price ticket deal ahead of their European Challenge Cup clash against Brive on Saturday, April 1 (3pm).
The match is an all-pay event so it is not included in the season ticket package but supporters can stand in the Shed or on the terracing for as little as £8 - and tickets are on sale now.
Gold season ticket holders in the Grandstand can purchase their usual seats for £18 and silver season ticket holders for £16.
Seats in the Buildbase Stand start at £12 for adult season ticket holder, £8 concessions and £4 juniors.
Gloucester qualified for the knockout stages of the competition with 100% record in the pool stages with a 32-19 victory over Bayonne.
The visit of Brive - the first European Cup champions - promises to be an enthralling encounter and Gloucester's managing director Ken Nottage said of the ticket prices: "We are now in the knockout stages of a European competition and are potentially two home matches away from a final.
"Kingsholm has a very special atmosphere and we want as much of that chemistry as possible on what will be a very big day for the club.
"I think the ticket prices for this game reflect that because we would obviously love a full house for a quarter-final."
Non-season ticket holders can buy gold tickets in the grandstand for £20 and silver for £18. The Buildbase is priced at £14 for adults, £10 concessions and £6 for juniors.
The Shed and terracing is at £10 for non-adult season ticket holders, £6 concessions and £4 for juniors.
Seat season ticket holders have until February 28 to reserve their usual seats before going on general sale.
The early purchase scheme, where supporters can get up to £2 off the matchday price of tickets, will be available up until the Thursday before the game.
Supporters who buy tickets for the quarter-finals and keep hold of the ticket stubs will be able to buy tickets for the semi-final - should Gloucester qualify - at the same price of the last eight game subject to proving it at the time of purchase.
Gloucester have been in good form in recent weeks, but Backs Coach Tim Taylor knows that the Cherry and Whites will have to be at their best on Thursday evening (kick off 7:45pm) against a Stade Rochelais side flying high this season.
Speaking to GRTV after the bonus point win over Bristol, back row Lewis Ludlow revealed that despite a tricky first half, Gloucester backed their skills to come through, a faith that was evident in a strong second half showing.
Willi Heinz scored Gloucester's second try as the Cherry and Whites overturned a disappointing first 40 minutes and 0-6 half time deficit, to earn a 26-18 Aviva Premiership victory over Bristol Rugby on Saturday.
It's the first Gloucester-Bristol derby at Kingsholm in over eight years this Saturday (kick off 4:30pm) and, previewing the game with the local media this week, Defence Coach Jonny Bell stressed that, with both teams in the bottom half of the table, they both need the points.
Speaking to the local media this week, Gloucester front rower John Afoa knows the challenge ahead this week against Bristol, and calls on the Cherry and Whites to make the most of home advantage as a determined squad look to bounce back from a narrow loss to Saracens.
Tom Savage speaks to GRTV and the local media as Gloucester went down by 24-20 at Saracens on Sunday afternoon. The second row was disappointed with the result, despite a strong showing from the hosts.
After taking 11 points from their last three games in the Aviva Premiership, including bonus point wins against Wasps and Bristol, Gloucester will be looking to continue their good form when they welcome La Rochelle to Kingsholm.
Having named an unchanged starting XV for the past three Aviva Premiership games, Gloucester Rugby ring the changes and retain only five players for Thursday's visit of Stade Rochelais in the European Rugby Challenge Cup (kick off 7:45pm).