GLOUCESTER Rugby have launched a cut price ticket deal ahead of their European Challenge Cup clash against Brive on Saturday, April 1 (3pm).
The match is an all-pay event so it is not included in the season ticket package but supporters can stand in the Shed or on the terracing for as little as £8 - and tickets are on sale now.
Gold season ticket holders in the Grandstand can purchase their usual seats for £18 and silver season ticket holders for £16.
Seats in the Buildbase Stand start at £12 for adult season ticket holder, £8 concessions and £4 juniors.
Gloucester qualified for the knockout stages of the competition with 100% record in the pool stages with a 32-19 victory over Bayonne.
The visit of Brive - the first European Cup champions - promises to be an enthralling encounter and Gloucester's managing director Ken Nottage said of the ticket prices: "We are now in the knockout stages of a European competition and are potentially two home matches away from a final.
"Kingsholm has a very special atmosphere and we want as much of that chemistry as possible on what will be a very big day for the club.
"I think the ticket prices for this game reflect that because we would obviously love a full house for a quarter-final."
Non-season ticket holders can buy gold tickets in the grandstand for £20 and silver for £18. The Buildbase is priced at £14 for adults, £10 concessions and £6 for juniors.
The Shed and terracing is at £10 for non-adult season ticket holders, £6 concessions and £4 for juniors.
Seat season ticket holders have until February 28 to reserve their usual seats before going on general sale.
The early purchase scheme, where supporters can get up to £2 off the matchday price of tickets, will be available up until the Thursday before the game.
Supporters who buy tickets for the quarter-finals and keep hold of the ticket stubs will be able to buy tickets for the semi-final - should Gloucester qualify - at the same price of the last eight game subject to proving it at the time of purchase.
Speaking to the local media this week, Richard Hibbard expressed his excitement ahead of the West Country derby and that there is an extra spring in the step of the Cherry and Whites ahead of the tough challenge.
With such a short turnaround between the two games, and Gloucester looking to reintegrate several players into the line-up after the Autumn international series, Tom Savage told GRTV that the Cherry and Whites will keep changes to a minimum for the European Rugby Challenge Cup game in Zebre on Saturday.
Gloucester travel to Italy this weekend to take on Zebre in Round Four of the European Rugby Challenge Cup. The Cherry and Whites defeated the Italian side 35-10 last Sunday, but Director of Rugby David Humphreys is looking for an improved performance in the return fixture.
On a tough evening at Kingsholm, Gloucester could escape neither a suffocating Bath defence, nor the whistle of referee Greg Garner as six penalties and a penalty try paved the way to a 39-16 win for the visitors.
Gloucester Rugby welcome Sione Kalamafoni, Greig Laidlaw and Tom Palmer back to the starting line up and feature David Halaifonua in a matchday squad for the first time, as they resume Aviva Premiership action against Bath Rugby at Kingsholm on Saturday (kick off 5:30pm).