GLOUCESTER Rugby have launched a cut price ticket deal ahead of their European Challenge Cup clash against Brive on Saturday, April 1 (3pm).
The match is an all-pay event so it is not included in the season ticket package but supporters can stand in the Shed or on the terracing for as little as £8 - and tickets are on sale now.
Gold season ticket holders in the Grandstand can purchase their usual seats for £18 and silver season ticket holders for £16.
Seats in the Buildbase Stand start at £12 for adult season ticket holder, £8 concessions and £4 juniors.
Gloucester qualified for the knockout stages of the competition with 100% record in the pool stages with a 32-19 victory over Bayonne.
The visit of Brive - the first European Cup champions - promises to be an enthralling encounter and Gloucester's managing director Ken Nottage said of the ticket prices: "We are now in the knockout stages of a European competition and are potentially two home matches away from a final.
"Kingsholm has a very special atmosphere and we want as much of that chemistry as possible on what will be a very big day for the club.
"I think the ticket prices for this game reflect that because we would obviously love a full house for a quarter-final."
Non-season ticket holders can buy gold tickets in the grandstand for £20 and silver for £18. The Buildbase is priced at £14 for adults, £10 concessions and £6 for juniors.
The Shed and terracing is at £10 for non-adult season ticket holders, £6 concessions and £4 for juniors.
Seat season ticket holders have until February 28 to reserve their usual seats before going on general sale.
The early purchase scheme, where supporters can get up to £2 off the matchday price of tickets, will be available up until the Thursday before the game.
Supporters who buy tickets for the quarter-finals and keep hold of the ticket stubs will be able to buy tickets for the semi-final - should Gloucester qualify - at the same price of the last eight game subject to proving it at the time of purchase.
As Gloucester prepare for their 39th game of the season, against Bordeaux-Begles at Sixways on Sunday, David Humphreys told the local media that this week has been all about getting the players mentally and physically ready after a tough game against Connacht last Sunday.
Speaking to GRTV after the 40-32 victory over Connacht on Sunday, skipper Billy Twelvetrees explained that Gloucester had had to learn to be patient and cut out the errors to earn the win and progress to next weekend's final play-off against Bordeaux-Begles.
Jonny May's superb late score capped a thrilling 40-32 European play-off win over Connacht on Sunday. The winger spoke afterwards of his team's character and spirit as he looked ahead to one more week of rugby.
Speaking to GRTV this afternoon, Director of Rugby David Humphreys hailed the 'never say die' attitude of the team, after despite not being at their best, fighting back to take a 40-32 win after extra time over Connacht.
Jonny May continues on the wing on Sunday as Connacht come to town, and the England wing explains to the local media this week that he is delighted with his form and is looking forward to taking on Pat Lam's men.
Following the recent announcement that XBlades were to become the club's new kit and leisurewear partner, Gloucester Rugby can today (Tuesday 30 June) confirm the opening of a new retail unit, based at Gloucester Quays Outlet Centre, as well as the launch of a brand new online shop.
When the Gloucester Rugby squad and staff report for their first day of preseason training on Wednesday morning, they will be greeted with a new look training kit from XBlades Sports ready for the first sessions.