GLOUCESTER Rugby have launched a cut price ticket deal ahead of their European Challenge Cup clash against Brive on Saturday, April 1 (3pm).
The match is an all-pay event so it is not included in the season ticket package but supporters can stand in the Shed or on the terracing for as little as £8 - and tickets are on sale now.
Gold season ticket holders in the Grandstand can purchase their usual seats for £18 and silver season ticket holders for £16.
Seats in the Buildbase Stand start at £12 for adult season ticket holder, £8 concessions and £4 juniors.
Gloucester qualified for the knockout stages of the competition with 100% record in the pool stages with a 32-19 victory over Bayonne.
The visit of Brive - the first European Cup champions - promises to be an enthralling encounter and Gloucester's managing director Ken Nottage said of the ticket prices: "We are now in the knockout stages of a European competition and are potentially two home matches away from a final.
"Kingsholm has a very special atmosphere and we want as much of that chemistry as possible on what will be a very big day for the club.
"I think the ticket prices for this game reflect that because we would obviously love a full house for a quarter-final."
Non-season ticket holders can buy gold tickets in the grandstand for £20 and silver for £18. The Buildbase is priced at £14 for adults, £10 concessions and £6 for juniors.
The Shed and terracing is at £10 for non-adult season ticket holders, £6 concessions and £4 for juniors.
Seat season ticket holders have until February 28 to reserve their usual seats before going on general sale.
The early purchase scheme, where supporters can get up to £2 off the matchday price of tickets, will be available up until the Thursday before the game.
Supporters who buy tickets for the quarter-finals and keep hold of the ticket stubs will be able to buy tickets for the semi-final - should Gloucester qualify - at the same price of the last eight game subject to proving it at the time of purchase.
Ben Vellacott was one of the standout performers in last week's pool stages and, ahead of Friday evening's Singha Premiership Rugby 7s Finals, told GRTV that he and his team mates will just try and play their own game once again.
Gloucester Rugby number eight Ben Morgan was today named in England's squad for Rugby World Cup 2015, a reward for eight months of hard work recuperating from a serious injury suffered back in January. Ben was one of a number of players who spoke at a press conference following the squad announcement.
Steph Reynolds led from the front once again as Gloucester kicked off their Singha Premiership Rugby 7s campaign in style on Thursday evening. The flyer scored three tries but admitted that he left most of the team talk duties to others.
Olly Morgan led the Cherry and Whites to three wins out of three in Group B of the Singha Premiership Rugby 7s and he expressed his delight in the young members of the squad in excelling in front of a bumper Kingsholm crowd.
Olly Morgan leads the Gloucester Rugby Sevens squad this Thursday in the Singha Premiership Rugby 7s Series at Kingsholm, and he is backing the young side to take the opportunity with both hands as they take to the field.
Speaking to the local media this week, Henry Purdy explained the opportunity available for the Gloucester Rugby to lay down a marker in this summer's Singha Premiership Sevens Series, which kicks off at Kingsholm Stadium on Thursday 20 August.