Gloucester supporters are now able to receive the latest match action photographs and statistics direct to their mobile phones.
The new Multi Media Messaging Service (MMS) is part of a partnership with Premier Rugby and O2, and offers pre and post match images and reviews, and the latest player and team statistics from Opta Sports Data.
The new MMS service follows on from a range of mobile services that the Club offers, including latest news, match reports, post-match reaction and Premiership standings.
Subscribers to the new MMS service will receive two text messages a week - one before and one after the game. Each MMS text received will cost 50p plus standard network charges. To subscribe to a club MMS service simply text the word Media Glos to 80092.
For more information click here to go to the mobile section of the official Gloucester Rugby Club website.
Texts sent to 80092 are charged as standard network rate. For terms and conditions see www.O2.co.uk/terms
Speaking with the local media before the Gloucester team set off on the long trip north to Newcastle, Director of Rugby David Humphreys discussed his team selection and stated that Friday night's meeting will be a challenging one.
Speaking to the local media on Thursday, Matt Kvesic was looking forward to the trip to Newcastle Falcons, and the captain is looking to lead from the front with plenty for the Cherry and Whites to work on.
Gloucester saw a 12-0 lead overturned by Harlequins on Friday night as the visitors ran out 22-15 winners. After the game, Director of Rugby David Humphreys spoke about missed opportunities on the night.
Speaking to the local media on Thursday, James Hudson explained his excitement for tonight's game with Harlequins and that he is backing the Cherry and White squad to impress during the next set of Aviva Premiership games.
Mitcheldean finance specialist Simplicity is proud to become the latest sponsor of Gloucester Rugby. Keen-eyed supporters will notice Simplicity's PayrollSimply logo on Gloucester's ball boy bibs, stadium billboards and programme adverts.
Gloucester Rugby welcomed back a set of returning internationals at the start of this week, and one of them, James Hook is pleased to be back, and ready to get back to business in a Cherry and White shirt.