C&G, one of the UK's largest residential mortgage lenders, has its head office in Gloucester and has been sponsoring the Kingsholm club for more than four seasons.
The six-figure two-year contract coincides with a new shirt design for the Premiership side, with the first appearance of the new-look jersey coming this weekend when Gloucester compete in the Issoire tournament in France.
C&G has been the main shirt sponsor for Gloucester Rugby for the last two seasons, after two years as associate sponsor, and the new contract will see them extend their partnership until the summer of 2007.
The official website will have the latest pictures from the launch later on Tuesday (26 July).
Commenting on www.gloucesterrugby.co.uk Gloucester's managing director Ken Nottage said: "We've had a brilliant working relationship with C&G over recent seasons, and the contract extension is great news for everyone.
"Both organisations have very strong links to the community, and having a main sponsor who wants to be part of the Club and its development is very important to us.
"I'd like to take this opportunity to thank C&G for their continued support and we're all looking forward to the next two years and their continued involvement."
Commenting on www.gloucesterrugby.co.uk, Nick Hale, C&G's sales director (pictured above with Marcel Garvey and Mike Tindall), said: "We're delighted to extend our successful relationship with Gloucester Rugby. The Club is absolutely massive in our home county and many of our staff and customers are fans, so it really makes sense for us to be involved.
"Our sponsorship allows us to support the club itself and also the efforts it is making to get more young people around the county involved in sport, which is something C&G has been promoting for a number of years. Our continued partnership with such a successful club is good news for everybody."
The new home and away replica shirts are set to be available for the first time between 13 and 21 August, around the time of the Club's first pre-season fixture on against Calvisano (13 Aug) and the family open day at Kingsholm (21 Aug).
Supporters can pre-order on-line at www.gloucesterrugby.co.uk within the next few days for delivery during this time period (13-21 Aug).
The replica shirts will be priced at £40 (adult), £35 (youth) and £30 (children). The shirt will be also be available at the Club's official merchandise provider Hudson and Co Sports at 52-54 Northgate Street, Gloucester (Tel 01452 522978).
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