Gloucester Rugby Club and the Kingsholm Supporters Mutual will continue to work together to develop the new Grandstand for the start of the 2005/06 season.
The Kingsholm Supporters Mutual (KSM) is the supporters' organisation set up in 2003 by Gloucester Rugby Club to assist it with the original plans to redevelop Kingsholm.
The KSM had asked the Club to revive plans for a supporters' share issue, and chairman Bob Rumble said: "Like all Gloucester fans, we were delighted when the Club announced that it had decided to proceed with plans to redevelop the main grandstand at Kingsholm. We felt that it was the time for the Club to proceed with the plans for a supporters' share issue that they outlined when re-development was first proposed in 2003."
Gloucester Rugby Club managing director Ken Nottage said: "Firstly we would like to thank the KSM for their continued support. We have met with Bob Rumble, the organisation's chairman and explained that we do not currently intend to proceed with the share issue.
"Bob was very understanding. The financial position of the Club has improved year on year and this has made it easier to source competitive funding from other areas for the new Grandstand development.
"The decision to go ahead with the new development was only made two weeks ago. We're well aware of the timescales we have to work within in order to have the seats in place for the new season.
"The share issue is not a viable option at the moment. We won't rule it out in the long term, but both ourselves and the KSM, through Bob the Chairman, have agreed that the supporter's organisation still has a large role to play in the future of this club.
"We are considering acknowledging the initial pledge from the KSM and its members with a form of benefits in the new season ticket packages for the 2005/06 season.
"Over the course of the next few weeks we'll be meeting with the KSM and confirming the role that they hope to play in terms of fundraising to help us towards our goals."
Bob Rumble added: "We have received confirmation this week that they do not intend to proceed with the share issue and we have asked them to re-consider this decision, which they have addressed, and they haven't ruled it out in the long term, but it's not viable at the moment.
"The most important thing now is that we sit down and plan how we can help, and the good news is that current KSM members will also have a benefits package within the new season tickets. Time is vital and the sooner we get going the better."
Speaking with the local media before the Gloucester team set off on the long trip north to Newcastle, Director of Rugby David Humphreys discussed his team selection and stated that Friday night's meeting will be a challenging one.
Speaking to the local media on Thursday, Matt Kvesic was looking forward to the trip to Newcastle Falcons, and the captain is looking to lead from the front with plenty for the Cherry and Whites to work on.
Gloucester saw a 12-0 lead overturned by Harlequins on Friday night as the visitors ran out 22-15 winners. After the game, Director of Rugby David Humphreys spoke about missed opportunities on the night.
Speaking to the local media on Thursday, James Hudson explained his excitement for tonight's game with Harlequins and that he is backing the Cherry and White squad to impress during the next set of Aviva Premiership games.
Despite a dream start at Kingston Park, scoring a try after just 26 seconds, Gloucester couldn't capitalise against a dogged Newcastle Falcons side. Too many penalties were conceded and too many errors made as the Falcons prevailed 20-10.
There are three changes to Gloucester Rugby's starting line-up for Friday evening's Aviva Premiership fixture away at Newcastle Falcons. Steve McColl will make his first Premiership start for the club.