Gloucester Rugby Club and the Kingsholm Supporters Mutual will continue to work together to develop the new Grandstand for the start of the 2005/06 season.
The Kingsholm Supporters Mutual (KSM) is the supporters' organisation set up in 2003 by Gloucester Rugby Club to assist it with the original plans to redevelop Kingsholm.
The KSM had asked the Club to revive plans for a supporters' share issue, and chairman Bob Rumble said: "Like all Gloucester fans, we were delighted when the Club announced that it had decided to proceed with plans to redevelop the main grandstand at Kingsholm. We felt that it was the time for the Club to proceed with the plans for a supporters' share issue that they outlined when re-development was first proposed in 2003."
Gloucester Rugby Club managing director Ken Nottage said: "Firstly we would like to thank the KSM for their continued support. We have met with Bob Rumble, the organisation's chairman and explained that we do not currently intend to proceed with the share issue.
"Bob was very understanding. The financial position of the Club has improved year on year and this has made it easier to source competitive funding from other areas for the new Grandstand development.
"The decision to go ahead with the new development was only made two weeks ago. We're well aware of the timescales we have to work within in order to have the seats in place for the new season.
"The share issue is not a viable option at the moment. We won't rule it out in the long term, but both ourselves and the KSM, through Bob the Chairman, have agreed that the supporter's organisation still has a large role to play in the future of this club.
"We are considering acknowledging the initial pledge from the KSM and its members with a form of benefits in the new season ticket packages for the 2005/06 season.
"Over the course of the next few weeks we'll be meeting with the KSM and confirming the role that they hope to play in terms of fundraising to help us towards our goals."
Bob Rumble added: "We have received confirmation this week that they do not intend to proceed with the share issue and we have asked them to re-consider this decision, which they have addressed, and they haven't ruled it out in the long term, but it's not viable at the moment.
"The most important thing now is that we sit down and plan how we can help, and the good news is that current KSM members will also have a benefits package within the new season tickets. Time is vital and the sooner we get going the better."
Fly-half Billy Burns was named Man of the Match after the 35-14 European Rugby Challenge Cup victory over Stade Rochelais on Thursday evening, and was full of praise for all his team mates for the win after a short turnaround.
Gloucester have been in good form in recent weeks, but Backs Coach Tim Taylor knows that the Cherry and Whites will have to be at their best on Thursday evening (kick off 7:45pm) against a Stade Rochelais side flying high this season.
Speaking to GRTV after the bonus point win over Bristol, back row Lewis Ludlow revealed that despite a tricky first half, Gloucester backed their skills to come through, a faith that was evident in a strong second half showing.
Willi Heinz scored Gloucester's second try as the Cherry and Whites overturned a disappointing first 40 minutes and 0-6 half time deficit, to earn a 26-18 Aviva Premiership victory over Bristol Rugby on Saturday.
Gloucester's much changed side had to overcome conceding an early try on Thursday evening, but responded in style to down Stade Rochelais by 35 points to 14 in the European Rugby Challenge Cup and set up a mouthwatering return fixture next weekend.
After taking 11 points from their last three games in the Aviva Premiership, including bonus point wins against Wasps and Bristol, Gloucester will be looking to continue their good form when they welcome La Rochelle to Kingsholm.