Guinness has been announced as the new title sponsors of the English Premiership.
Premier Rugby has announced that it has signed a four-year agreement with Diageo Great Britain for GUINNESS beer to become the new title sponsors of the world's leading domestic rugby union competition.
The agreement is valued at over £20m, reflecting the growth of the top-flight club game in England. The Zurich Premiership will be renamed at the end of the current season and will become The GUINNESS Premiership for the start of the 2005/2006 season.
Jon Varney, commercial director at Premier Rugby said: "Our partnership with GUINNESS is an exciting one and we look forward to working together in the coming months. To have a global brand with the stature of GUINNESS on board is a ringing endorsement of the success and growth of Premiership rugby in England."
Nick Robinson, GUINNESS marketing director said: "We are delighted to have signed this agreement with Premier Rugby to become title sponsor of The GUINNESS Premiership, the world's leading domestic rugby union competition, in what is the number two sport in the UK.
"We have a long and happy association with rugby in the UK, and rugby fans will find us a dedicated and responsible sponsor with a passionate and genuine interest in the game. Our aim is to work with the clubs to build excitement around the games themselves to enhance the fans' experience as much as possible.
"Zurich have made a major contribution to rugby during their tenure as sponsor and it is our intention to build on the great work that they have already done."
Howard Thomas, chief executive of Premier Rugby said: "I am delighted that we have agreed this deal with GUINNESS and look forward to working with them to grow the club game in England still further. On a personal note, I would like to thank Zurich for their invaluable support over the past seven years and we will be working together to ensure their final season is one that their long term commitment to club rugby in England deserves."
The new agreement enhances and extends the long association between domestic and international rugby and the GUINNESS brand, including its current status as the Official Beer of the 2005 British & Irish Lions, its sponsorship of Sky Sports rugby broadcasting and principal sponsor of London Irish RFC.
Further details on the GUINNESS sponsorship agreement will be announced after the conclusion of the current Zurich Premiership season and after the 2005 British & Irish Lions have returned from New Zealand.
Speaking to the media following the 31-33 West Country Challenge Cup defeat to Exeter Chiefs at the Memorial Stadium, Director of Rugby David Humphreys was full of praise for his side's battling qualities in a bruising encounter but concerned about the injuries picked up.
The West Country Challenge Cup fixture against the Exeter Chiefs at the Memorial Stadium in Bristol on Saturday (kick off 3pm) will be Gloucester's last chance to work on things like new combinations says Director of Rugby, David Humphreys.
Speaking after the 30-21 West Country Challenge Cup defeat at Bath, Director of Rugby David Humphreys spoke of the improvements his team are making as preseason progresses but acknowledges that there is still work to do ahead of the start of the Aviva Premiership.
Speaking to the local media ahead of Saturday's trip to Bath Rugby in the West Country Challenge Cup, front rower Nick Wood spoke of the hard work put in across the extended preseason and highlighted the competition for front row spots in the squad.
Gloucester have named a 30 man squad for the latest round of West Country Challenge Cup action against Bath on Saturday, with Director of Rugby David Humphreys stressing the need to keep an eye on player workload ahead of what will be a long, tough season.
Describing the 50-7 West Country Challenge Cup win over Bath on Sunday as a '...good hit out...', wing Charlie Sharples admitted that it had been a good opportunity to put into practice things that the squad have been trying out in training in recent weeks.
Speaking to the local media after the 50-7 victory over Bath Rugby on Sunday, David Humphreys was happy with his squad's effort, with the most important aspect being the game time earned by his players.
Gloucester make wholesale changes to the side that started at Exeter last Saturday as they prepare to take on Bath at the Memorial Stadium, Bristol on Sunday in the West Country Challenge Cup (kick off 3pm). The Director of Rugby told GRTV that the players are raring to go and that he's looking forward to seeing different combinations in action.