Guinness has been announced as the new title sponsors of the English Premiership.
Premier Rugby has announced that it has signed a four-year agreement with Diageo Great Britain for GUINNESS beer to become the new title sponsors of the world's leading domestic rugby union competition.
The agreement is valued at over £20m, reflecting the growth of the top-flight club game in England. The Zurich Premiership will be renamed at the end of the current season and will become The GUINNESS Premiership for the start of the 2005/2006 season.
Jon Varney, commercial director at Premier Rugby said: "Our partnership with GUINNESS is an exciting one and we look forward to working together in the coming months. To have a global brand with the stature of GUINNESS on board is a ringing endorsement of the success and growth of Premiership rugby in England."
Nick Robinson, GUINNESS marketing director said: "We are delighted to have signed this agreement with Premier Rugby to become title sponsor of The GUINNESS Premiership, the world's leading domestic rugby union competition, in what is the number two sport in the UK.
"We have a long and happy association with rugby in the UK, and rugby fans will find us a dedicated and responsible sponsor with a passionate and genuine interest in the game. Our aim is to work with the clubs to build excitement around the games themselves to enhance the fans' experience as much as possible.
"Zurich have made a major contribution to rugby during their tenure as sponsor and it is our intention to build on the great work that they have already done."
Howard Thomas, chief executive of Premier Rugby said: "I am delighted that we have agreed this deal with GUINNESS and look forward to working with them to grow the club game in England still further. On a personal note, I would like to thank Zurich for their invaluable support over the past seven years and we will be working together to ensure their final season is one that their long term commitment to club rugby in England deserves."
The new agreement enhances and extends the long association between domestic and international rugby and the GUINNESS brand, including its current status as the Official Beer of the 2005 British & Irish Lions, its sponsorship of Sky Sports rugby broadcasting and principal sponsor of London Irish RFC.
Further details on the GUINNESS sponsorship agreement will be announced after the conclusion of the current Zurich Premiership season and after the 2005 British & Irish Lions have returned from New Zealand.
Gloucester Rugby will take on Wasps on Sunday in their first ever visit in the Aviva Premiership to the Ricoh Arena. Speaking to the local media today, Director of Rugby David Humphreys previewed the game as well as giving an update on the injured Henry Trinder.
Following the 48-10 Aviva Premiership win over London Welsh on Saturday, Dan Murphy praised his team mates for battling right up to the very last minute in difficult conditions and maintaining the momentum that the team have built in 2015.
Henry Purdy scored two memorable tries against London Welsh at Kingsholm on Saturday, and attributed the first one to hard work on the training ground before describing how much he's enjoying playing his rugby alongside friends like Callum Braley.
Gloucester face London Welsh for the third time this season when they meet at Kingsholm in the Aviva Premiership on Saturday (kick off 3pm), but Director of Rugby David Humphreys insists his team are prepared for a tough game against the Exiles.
Billy Burns was a late call up to the Gloucester team that lost narrowly to the Leicester Tigers at Welford Road on Friday evening and, speaking to GRTV post match, was full of praise for his team-mates but admitted that defeat was tough to take.
A number of the Gloucester Rugby squad this week benefitted from an initiative organised by Circle 2 Success (C2S) and the Rugby Players Association (RPA) to help players develop their business planning skills.