Guinness has been announced as the new title sponsors of the English Premiership.
Premier Rugby has announced that it has signed a four-year agreement with Diageo Great Britain for GUINNESS beer to become the new title sponsors of the world's leading domestic rugby union competition.
The agreement is valued at over £20m, reflecting the growth of the top-flight club game in England. The Zurich Premiership will be renamed at the end of the current season and will become The GUINNESS Premiership for the start of the 2005/2006 season.
Jon Varney, commercial director at Premier Rugby said: "Our partnership with GUINNESS is an exciting one and we look forward to working together in the coming months. To have a global brand with the stature of GUINNESS on board is a ringing endorsement of the success and growth of Premiership rugby in England."
Nick Robinson, GUINNESS marketing director said: "We are delighted to have signed this agreement with Premier Rugby to become title sponsor of The GUINNESS Premiership, the world's leading domestic rugby union competition, in what is the number two sport in the UK.
"We have a long and happy association with rugby in the UK, and rugby fans will find us a dedicated and responsible sponsor with a passionate and genuine interest in the game. Our aim is to work with the clubs to build excitement around the games themselves to enhance the fans' experience as much as possible.
"Zurich have made a major contribution to rugby during their tenure as sponsor and it is our intention to build on the great work that they have already done."
Howard Thomas, chief executive of Premier Rugby said: "I am delighted that we have agreed this deal with GUINNESS and look forward to working with them to grow the club game in England still further. On a personal note, I would like to thank Zurich for their invaluable support over the past seven years and we will be working together to ensure their final season is one that their long term commitment to club rugby in England deserves."
The new agreement enhances and extends the long association between domestic and international rugby and the GUINNESS brand, including its current status as the Official Beer of the 2005 British & Irish Lions, its sponsorship of Sky Sports rugby broadcasting and principal sponsor of London Irish RFC.
Further details on the GUINNESS sponsorship agreement will be announced after the conclusion of the current Zurich Premiership season and after the 2005 British & Irish Lions have returned from New Zealand.
Skipper Billy Twelvetrees told GRTV after the win in Brive that the game could have been a tough one to get up for, but that his Gloucester team mates did themselves proud on the night and got a big result.
Reflecting on the 31-20 victory in Brive on Thursday evening, Director of Rugby David Humphreys said that clinching a home European Rugby Challenge Cup quarter-final was the overall aim and duly achieved.
Gloucester may have already clinched a home European Rugby Challenge Cup quarter-final, but Director of Rugby David Humphreys wants his side to finish the pool stages on a winning note in Brive on Thursday evening.
Speaking after Saturday's win, James Hudson was happy to record a bonus-point win against a hugely physical Oyonnax side as Gloucester secured their passage into the European Rugby Challenge Cup Quarter Finals
Billy Burns was a try scorer on his first European start for Gloucester and, speaking after the game, admitted that it was good to get the five points although there are still things to work on before the trip to Brive.
Gloucester Rugby have added to their front row strength in depth for next season with the signings of Paul Doran-Jones, Paddy McAllister and Nicky Thomas from Harlequins, Aurillac and the Ospreys respectively.