SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Speaking after Gloucester's final preseason friendly, a 29-24 defeat away at Scarlets, Director of Rugby David Humphreys reflected upon a performance that will form a crucial part of the Cherry and Whites preparations for the Aviva Premiership opener at Northampton next week.
Speaking to the media after the 45-8 preseason friendly victory over Munster, Director of Rugby David Humphreys wasn't getting too carried away, admitting that his team are making progress but that there's still a way to go.
Billy Twelvetrees spoke to Gloucester Rugby TV on Friday ahead of the pre season friendly with Munster Rugby. The club captain is excited to be back in the action at Kingsholm and experience the atmosphere again.
Gloucester Rugby Director of Rugby David Humphreys spoke to the local media after the 62-19 victory over Yorkshire Carnegie, and showed his delight at the first run out and stated there was still lots to work on ahead of the new season
Mark Atkinson made his first appearance in Cherry and White in the pre season victory over Yorkshire Carnegie on Saturday. Speaking to the local media, he was impressed with the first experience of Kingsholm.
Gloucester Rugby kick off their Aviva Premiership campaign at Northampton Saints on Friday evening, and then return home to entertain the same opponent in the A League at Kingsholm on Monday September 8th.
Gloucester Rugby travelled to West Wales for their third and final preseason game ahead of the start of the Aviva Premiership next week. The Scarlets were the opposition and Gloucester left Parc y Scarlets on the wrong end of a 29-24 scoreline.