SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Northampton away was the first Gloucester game under David Humphreys last season, but the Director of Rugby told the local media that the Cherry and Whites are a different proposition compared to 12 months ago and are looking forward to the challenge.
Having skippered Gloucester against the Barbarians last week, Nick Wood once again wore the captain's armband on Monday evening as Gloucester United kicked off their Aviva Premiership A League campaign with a bonus point win at Leicester.
Gloucester recorded a 32-20 win over La Rochelle on Thursday evening, and second row Jeremy Thrush was thrilled to pick up the victory on his first taste of a trip to France and the hostile atmosphere.
Gloucester were forced to battle for their 33-20 victory in La Rochelle on Thursday evening, something that centre Bill Meakes said that he and the squad were well prepared for as well as thanking the travelling support for the part they played.
Gloucester got off to a winning start in the European Rugby Challenge Cup last weekend, but Head Coach Laurie Fisher is expecting a much tougher challenge when the Cherry and Whites travel to La Rochelle for Thursday night's Round Two encounter.
Dan Thomas was a try scorer in the 14-62 defeat at the hands of the Barbarians on Tuesday evening, but told GRTV after the game that he'd really enjoyed taking on the Barbarians and locking horns with Ardie Savea at the breakdown.
After a long, hard battle to return to fitness, Henry Trinder made his long awaited comeback in the second half of the 23-10 win over Zebre on Saturday and admitted he was taken aback by the reception he got from the Kingsholm crowd.
After missing out on Gloucester's two recent European fixtures, Jonny May is back on the left wing for Friday evening's Aviva Premiership fixture at Northampton, while Mariano Galarza is named in the matchday squad for the first time this season.