SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Gloucester will field a reshuffled side against the Ospreys in the LV= Cup this weekend, but Backs & Attack Coach Nick Walshe stressed that it's a great opportunity for everyone on duty on Saturday and that maintaining the recent winning run is very important.
Skipper Billy Twelvetrees told GRTV after the win in Brive that the game could have been a tough one to get up for, but that his Gloucester team mates did themselves proud on the night and got a big result.
Reflecting on the 31-20 victory in Brive on Thursday evening, Director of Rugby David Humphreys said that clinching a home European Rugby Challenge Cup quarter-final was the overall aim and duly achieved.
Gloucester may have already clinched a home European Rugby Challenge Cup quarter-final, but Director of Rugby David Humphreys wants his side to finish the pool stages on a winning note in Brive on Thursday evening.
Speaking after Saturday's win, James Hudson was happy to record a bonus-point win against a hugely physical Oyonnax side as Gloucester secured their passage into the European Rugby Challenge Cup Quarter Finals
Billy Burns was a try scorer on his first European start for Gloucester and, speaking after the game, admitted that it was good to get the five points although there are still things to work on before the trip to Brive.
Gloucester Rugby have added to their front row strength in depth for next season with the signings of Paul Doran-Jones, Paddy McAllister and Nicky Thomas from Harlequins, Aurillac and the Ospreys respectively.