SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Speaking to GRTV after the 33-19 win over Glasgow Warriors on Friday night, Laurie Fisher was delighted to get the win and a stern defensive examination in the final run out before the start of the new domestic season.
Speaking at the launch of the Aviva Premiership at Twickenham on Thursday, Gloucester Rugby skipper Greig Laidlaw spoke about the team's preparations and how they're all eagerly awaiting the big kick-off against Leicester.
Matt Scott made his first appearance in Cherry and White on Saturday afternoon, and despite a narrow loss to Leinster, the Scotsman highlighted a lot to be pleased about after the first hit out of the new season.
Lloyd Evans will assume a senior role in the Gloucester Rugby squad as they head to Franklin's Gardens for the Singha Premiership Rugby 7s on Friday evening. The exciting Academy fly half spoke to GRTV this week ahead of the season curtain-raiser.
Summer signing Matt Scott met with the local media for the first time this week and said that he's settling in well at Gloucester, that hopes are high for the forthcoming season and that skipper Greig Laidlaw had done a good sales pitch when it came to him signing!
Olly Morgan is heading up Gloucester's Singha Premiership 7s once again this summer and, with the start of the tournament just around the corner, he's looking for some of the club's younger players to make the most of the playing time and the exposure it offers.
The Cherry & Whites are now in their second full week of preseason ahead of the new season, and GRTV caught up with the new Head of Strength & Conditioning Dan Tobin to chat about what is in store, and his first impressions of the club.
If Gloucester were looking for a defensive workout, they certainly got it in the first half. But they cut loose in the second to run out winners by 33 points to 19 to finish preseason on a positive note.
This Bank Holiday Weekend, Gloucester Rugby take over the Gloucester Quays again for the Beach Weekender, with two 20-metre beaches set up for a weekend of sporting fun and entertainment, in the heart of Gloucester Quays.