SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Gloucester Rugby will take on Wasps on Sunday in their first ever visit in the Aviva Premiership to the Ricoh Arena. Speaking to the local media today, Director of Rugby David Humphreys previewed the game as well as giving an update on the injured Henry Trinder.
Following the 48-10 Aviva Premiership win over London Welsh on Saturday, Dan Murphy praised his team mates for battling right up to the very last minute in difficult conditions and maintaining the momentum that the team have built in 2015.
Henry Purdy scored two memorable tries against London Welsh at Kingsholm on Saturday, and attributed the first one to hard work on the training ground before describing how much he's enjoying playing his rugby alongside friends like Callum Braley.
Gloucester face London Welsh for the third time this season when they meet at Kingsholm in the Aviva Premiership on Saturday (kick off 3pm), but Director of Rugby David Humphreys insists his team are prepared for a tough game against the Exiles.
Billy Burns was a late call up to the Gloucester team that lost narrowly to the Leicester Tigers at Welford Road on Friday evening and, speaking to GRTV post match, was full of praise for his team-mates but admitted that defeat was tough to take.
A number of the Gloucester Rugby squad this week benefitted from an initiative organised by Circle 2 Success (C2S) and the Rugby Players Association (RPA) to help players develop their business planning skills.