SALES of tickets in Gloucester's new South Stand development have already reached record levels - on the day season tickets went on general sale.
There are now virtually no Gold category seats remaining, the majority of the Silver section has already been sold and in total, almost 3,000 seats have now been allocated to supporters and sponsors.
"It's incredible - and a wonderful endorsement of what we are trying to achieve," said Gloucester Rugby's managing director Ken Nottage.
"This development has really fuelled the imagination of our supporters and they have wholeheartedly backed it. The South Stand build, from the success of the webcam, to the number of tickets already sold; clearly shows Gloucester supporters want these seats and new facilities which is fantastic.
"The message I would like to get across to supporters now is this: If you are interested in becoming a season ticket holder in the South Stand don't delay - please come down to Kingsholm and our staff will help you out.
"At present, because of the numbers, there is a backlog in processing the application forms but they are being worked through and we ask supporters to be patient."
The ticket office will contact supporters by phone to inform them of their application.
In the old grandstand, Gloucester had 1,300 seats available but that number has already been reached in the silver category alone, while East Stand (Buildbase) tickets and Shed tickets have proved equally as popular.
Season tickets are now on general sale in all areas of the stadium and Nottage added: "We have just had a great season on the field and that is now being reflected off the field. Dean Ryan is building an incredible squad that is still young and people want to see it in action.
"One of the best ways to guarantee your place at Kingsholm is to become a season ticket holder."
The ticket office at Kingsholm is now temporarily situated on the Shed side of the ground at the Lion's Den bar entrance and supporters can see a model of the new development and seating arrangements.
The ticket office is open from 9am until 5pm Monday to Wednesdays and until 6.30pm on Thursdays and until 3.30pm on Fridays.
Tom Marshall scored his first Gloucester try in the 31-23 win over Saracens on Friday evening and was named Man of the Match. Talking to GRTV, he praised the forwards for setting the tone on the night.
Matt Scott was on media duty this week, and the Scottish international spoke about the benefit of having a full week of training with his club mates and the determination to get back to performing well against Saracens this Friday evening.
After the disappointment of last weekend's performance at Leicester, Director of Rugby David Humphreys told GRTV that he expects a big response from Gloucester in Friday's Aviva Premiership fixture at home to Saracens (kick off 7:45pm).
Gloucester travel to Tigers this Saturday in good spirits, and fly half Billy Burns is looking forward to testing himself in one of the toughest environments in the league as the Cherry and White hunt vital points as attention returns to the Aviva Premiership
After a good run of recent results, Gloucester will travel to take on Leicester in a good frame of mind according to Director of Rugby David Humphreys, but are well aware of the challenge that lies in wait.
Gloucester Rugby continues to strengthen its commitment to working across Gloucestershire and the surrounding area and is looking to recruit an enthusiastic, motivated and dedicated individual to the role of Wheelchair Rugby Coach
Wales have named their side to face Scotland at Murrayfield on Saturday. They make just one change as George North returns in place of Alex Cuthbert and Gloucester's Ross Moriarty starts again at number eight.
Sunday saw Gloucester Rugby host the Land Rover Cup at Dean Close School in Cheltenham, and it was Tewkesbury and Old Pats who will represent the club at Twickenham in the U11s and U12s categories respectively.