The 'Walk of Legends' will help Gloucester celebrate their glorious past while also providing an opportunity for supporters to be a part of the future.
Supporters will be asked to nominate the 10 greatest Gloucester legends who will sit pride of place at the front of the new stand. They can then have their name and message printed on a brick to sit on the walkway to the ground as a permanent reminder of their loyalty to the club.
A trio of top Gloucester players - including skipper Marco Bortolami and James Simpson-Daniel - have already signed up for the scheme and their bricks will sit in the new development.
Gloucester, in conjunction with the Citizen Newspaper, will run a 10-week feature profiling 10 legends down the ages at Kingsholm and will then ask readers and supporters to nominate the heroes they would like included.
An independent panel of judges will make the final selection to launch the scheme.
"I think it is a truly wonderful idea and will not only commemorate the development of the South Stand but to also honour great players in Gloucester's history," said managing director Ken Nottage.
"Schemes like these have worked brilliantly at Twickenham and football stadiums around the country and I am positive this is something our supporters will cherish as an opportunity to become living memorials around the new stand.
"We want to offer something that is unique to our club and our supporters and think this idea is perfect."
Bricks will be provided on a first come, first served basis into the South Stand walkway. Supporters will be able to choose from either single (two lines) or double (four lines) stones, engraved with your name and personal message in black or gold lettering.
Inscriptions could include name, support for Gloucester Rugby, celebration of an anniversary, birthday or a birth. When an order is placed it is essential the inscription is checked and is why the club will issue a verification certificate.
Orders can be made online at www.gloucesterrugby.co.uk from Kingsholm or on 01452 872286.
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