The song commissioned by Worldlink titled 'We Will Be Kings' performed by acclaimed singer/songwriter Steve Boyce has been written specifically for the rugby teams with the sole intention of raising money for the IPF.
Steve Boyce's band has had huge success since they achieved wide recognition in 2008 when they won Absolute Radio's One Last Dream competition in Hyde Park, opening for Eric Clapton in front of some 40,000 fans. He was assisted on this song by Eric Olley and Simon Tindale.
The song can be downloaded from iTunes at:
and the Foundation's work can be viewed via www.rfuipf.org.uk
CEO of Worldlink, Neil Riches commented:
"We are so pleased to be part of creating and marketing a very good song that will be instrumental in helping finance this extremely worthy charity. With so many causes out there today, it is easy for people to forget about things like this.
"We will work diligently alongside the IPF to promote the single and ensure we get a good response. The Worldlink ethos will always be to be both commercial to return profit to our shareholders as well as being good corporate citizens and helping in a meaningful way where we can."
Karen Hood, Medical Manager at the RFU IPF said:
"Serious injury is a rare event in the sport of Rugby, but when it happens it can cause great hardship. The IPF is there to help in these cases and it is very comforting to see that interested entertainers such as Steve Boyce and commercial operations such as Worldlink, who would stand to benefit from the sport of rugby are prepared to donate the profits from their endeavours to help us support and protect the rugby family.
"We hope this song, all the teams currently playing in New Zealand and all the clubs across England enjoy every success."