Now, one year into a three year deal, allpay have extended their contract with the club until the end of the 2011-12 season and become a sleeve sponsor on the Gloucester Rugby shirt as well as retaining the position on the back of the shirt.
When the original contract was signed, allpay's Managing Director Tony Killeen said:
"allpay has established a strong presence in the bill payments industry and has built its reputation working in the housing and local government sectors fighting financial exclusion."
"Teaming up with Gloucester Rugby will enable us to promote the allpay brand to a wider audience whilst giving our staff the chance to rub shoulders with sporting elite."
Today, upon signing the new deal, Tony added:
"The increased exposure that allpay has received as a direct result of our relationship with Gloucester Rugby has exceeded our expectations."
"I'm delighted to extend the relationship and feel that becoming a sleeve sponsor as well can only further increase the visibility of our"allpay's decision is great news for Gloucester Rugby. They feel that their decision to align their brand with ours has been hugely beneficial to them."
"I'm very happy that they've decided to increase their involvement with us and is evidence of how, despite the challenging economic environment, our partners feel that working with Gloucester Rugby represents good value for money and can benefit their organisations."
With over 750 clients and over 1,700 payment schemes in operation, allpay is the UK's leading end-to-end 24/7 payment and revenue collection service provider for the public and private sectors.
Over 45,000 outlets now accept payments on allpay's electronic swipecard network with other payment methods including the Internet, interactive TV, telephone (IVR), Direct Debit and barcoding. For more information visit http://www.allpay.net/.