Paul Hollingworth, Director of Sales with Mira Showers, is delighted that his company, who employ more than 700 people at their Cheltenham site, have strengthened their relationship with Gloucester Rugby.
"We are a Gloucestershire based company, who manufacture locally and a number of our employees play rugby themselves and are also fans of Gloucester Rugby. So, there is a very strong connection with the game.
"However, a big attraction for Mira Showers in this enhanced partnership is that, everyone in the region knows about Gloucester Rugby, and our sponsorship of the South Stand will increase our presence locally.
"Mira Showers are the UK's market leader in the shower market and this is a great way of leveraging our visibility locally and bringing it to the attention of a national audience.
"A lot of our target market, both domestic and business customers alike, align themselves with rugby as well so it's a great synergy."
The sponsorship of local sport in recent times is something that is of great importance to Mira Showers according to Hollingworth.
"Part of our corporate culture is giving something back to the local community. We're proud of the Cheltenham Town link because many of our employees live in the town in the vicinity of the factory where the football club is.
"Our new relationship with Gloucester Rugby is an extension of that philosophy and we're very much looking forward to the new season and working with the rugby club."
Gloucester Rugby Managing Director Chris Ferguson expressed his pleasure at Mira Showers' increased involvement with the club:
"It's very good news. Mira have been box holders here for some years now and we've built up a very good relationship with them.
"The fact that they're prepared to step up to become sponsor of the South Stand is fantastic news and confirmation that Gloucester Rugby is a brand that people want to be associated with.
"Mira Showers are a dynamic local company and I am very much looking forward to working with them."