The MyClubBetting tailored service provides clubs at all levels with a fully-customised betting website, free of charge.
As with any club that takes advantage of the MyClubBetting service, the Cherry & Whites' website features club colours, logos and social media links to integrate with existing websites.
Fans who enjoy a wager are encouraged to place their bets via gloucesterrfc.myclubbetting.co.uk site, as a significant percentage of any bookmakers' profits go directly to the club to help fund development.
Gloucester Rugby's Commercial Manager Mike Turner explains that the partnership will benefit local rugby projects.
"We've spoken to a number of potential Betting Partners, and are pleased to announce the relationship with The Betting Service through the MyClubBetting.com brand," he said.
"We believe it's a great solution for supporters who like to bet online and the beauty of it is that the club receives a percentage of the profits, which we can reinvest into our Club and Community projects."
TBS chief executive officer, Marcus Barrett, added:
"TBS, through the brand MyClubBetting.com, promotes both professional and grassroots sport by facilitating any club to generate a revenue stream at zero cost to the club.
"We are proud to become Gloucester Rugby's Official Betting Partner. The Cherry and Whites are synonymous with excellence and it is great that they are the first Rugby Union club to take advantage of our service, so dovetailing with such a dynamic and forward-thinking club makes perfect sense for us."
You must be aged 18 years or over to bet. www.gambleaware.co.uk.