During that hour, the bars at Kingsholm will be selling pints of Carling for £2.50, pints of Worthington's for £2.50, pints of Magners for £3.00 and pints of Guinness for £3.00.
After 1:15pm, prices will return to normal. Please drink alcohol responsibly.
Before the game, there will be a pre match Question and Answer session in the Shogun Bar with Darren Dawidiuk and Jonny May from 1pm.
Following the match this weekend in the the Shogun Bar we will have music from Becky Carter who has been compared to the likes of Duffy, Adele and Eva Cassidy.
And, if you can't make the game in person, there will be the usual regular Twitter updates throughout the game.
Finally, following the game, visit gloucesterrugby.co.uk for a match report, photos and video reaction from the squad.
Tickets are still available - call 0871 871 8781 to purchase.
This weekend's game is kindly sponsored by: