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LanesHealth celebrate landmark

How a great legacy has helped a successful partnership
OlbasSponsored by Olbas

Gloucester Rugby club partner LanesHealth have a rich history, much like Gloucester Rugby. LanesHealth who manufactures and supplies internationally recognised brands such as Olbas Oil, Kalms and Jakemans are celebrating their 90th year of business.

A family business, they have always been based in Gloucestershire, moving from Newent to Gloucester in 1939. They have been a key employer in the county for decades, working to develop great products and great people. As part of this, the commercial partnership between the company and Gloucester Rugby has been a fantastic way to engage with staff, and demonstrate a commitment to the city and wider community in Gloucestershire.

During the Coronavirus pandemic, LanesHealth have shown great support to Gloucester Rugby, and the partnership has adapted to reflect the challenging environment. With digital engagement supplementing the extensive brand assets in place at Kingsholm, and on the famous Cherry and White shirt.

Today the company remains in the hands of the Lane family, with the founder’s grandchildren and great grandchildren playing active roles in the business. As well as ensuring the company still remains true to its family ethos, one of its foundations is a passion for supporting the wider local community. Over the years LanesHealth has supported a wide range of local charities and has been heavily involved in community initiatives with the Gloucester Rugby Foundation and the Rotary Club’s annual dragon boat race.

LanesHealth and Gloucester Rugby have worked together for over 10 years, with Gloucester Rugby helping promote key products, deliver great hospitality experiences, and engage with staff and charity projects – a great example of a long standing mutually beneficial partnership.

To learn more about LanesHealth, their journey and their vision visit www.laneshealth.com

 

To begin your own brands journey with Gloucester Rugby, contact Commercial Sales Manager, Tom Adams on [email protected]

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