GLOUCESTER Rugby have wound back the clock to launch their latest range of official merchandise by releasing a retro hooped shirt.
The Guinness Premiership leaders are delighted to officially launch the new shirt that not only reflects Gloucester's old playing kit and the founding date of the club - 1873 - underneath the new crest but also has a modern feel.
The 100% heavy weight cotton garment is available for pre order now for delivery week commencing 31st March. This is exclusively available online at www.gloucesterrugby.co.uk or from the club shop at Kingsholm.
Speaking of the decision to launch the shirt, Gloucester's head of sales and marketing Pete Grzonka said: "This is a project we have wanted to launch for some time and we are thrilled it is now up and running.
"I think there is sometimes a perception we do not do enough to safeguard hugely important areas of the club's history and although we have to move forward within the modern game and everything that involves, we believe this hooped shirt is a fitting tribute to heroes and eras of the past that play a huge part in our history.
"It is a great mix between the traditional and the modern - we are working hard to retain elements of the past that are important and this shirt does that.
"There has been a consistent demand for this type of shirt and now we have provided one we hope it will be a tremendous success. There have been many developments over the past 12 months and this is another one we are very excited about.
The garment is 100% heavy weight cotton with double stitched seams and rubber buttons. It is the official licensed product of Gloucester Rugby. The retro hooped leisure shirt is available in men's, ladies, children's and infants and is available for pre order now.
Gloucester's kit is produced by Rugbytech and Steve Lee, UK sales manager, added: "We look to raise the bar on quality, originality and style and this design contains key elements of the past but also the future.
"This classic hooped shirt has been designed with the history and heritage of Gloucester Rugby in mind but with a modern twist and we believe it will be a great success."
Summer signing Matt Scott met with the local media for the first time this week and said that he's settling in well at Gloucester, that hopes are high for the forthcoming season and that skipper Greig Laidlaw had done a good sales pitch when it came to him signing!
Olly Morgan is heading up Gloucester's Singha Premiership 7s once again this summer and, with the start of the tournament just around the corner, he's looking for some of the club's younger players to make the most of the playing time and the exposure it offers.
The Cherry & Whites are now in their second full week of preseason ahead of the new season, and GRTV caught up with the new Head of Strength & Conditioning Dan Tobin to chat about what is in store, and his first impressions of the club.
Speaking exclusively to GRTV before Wales set off for Twickenham on Friday afternoon, Ross Moriarty chatted about the prospect of taking on England on Sunday as well as the challenge of the subsequent tour to New Zealand.
Brighton is the venue of choice for England this week as the squad have reported for a training camp to prepare for the upcoming international against Wales. GRTV caught up with Gloucester's Matt Kvesic after the first day's training.
Speaking to GRTV after the game, Gloucester Rugby number eight Ben Morgan reflected on the loss to Northampton Saints, and spoke about what he and the team need to do for the new season when the team return after the summer break.
In only his second Aviva Premiership outing, Lloyd Evans scored his first senior try for Gloucester against Northampton Saints on Saturday and told GRTV afterwards that he enjoyed the experience despite finishing on the losing side.
Gloucester Rugby bowed out of the 2016 Singha Premiership Rugby 7s series at the pool stages as they finished in third place behind Harlequins and Northampton Saints at Franklin's Gardens on Friday evening.
The Singha Premiership Rugby Sevens is a tournament that has been good for the Cherry and Whites in recent years, but on Friday night, they found their opposition too hot to handle, finishing with one win from their three games in Northampton.
Check out the best of the images as the club photographer got up close with the Gloucester Rugby squad, with most of the internationals now back, during a preseason training session at Hartpury College this week.