GLOUCESTER Rugby have wound back the clock to launch their latest range of official merchandise by releasing a retro hooped shirt.
The Guinness Premiership leaders are delighted to officially launch the new shirt that not only reflects Gloucester's old playing kit and the founding date of the club - 1873 - underneath the new crest but also has a modern feel.
The 100% heavy weight cotton garment is available for pre order now for delivery week commencing 31st March. This is exclusively available online at www.gloucesterrugby.co.uk or from the club shop at Kingsholm.
Speaking of the decision to launch the shirt, Gloucester's head of sales and marketing Pete Grzonka said: "This is a project we have wanted to launch for some time and we are thrilled it is now up and running.
"I think there is sometimes a perception we do not do enough to safeguard hugely important areas of the club's history and although we have to move forward within the modern game and everything that involves, we believe this hooped shirt is a fitting tribute to heroes and eras of the past that play a huge part in our history.
"It is a great mix between the traditional and the modern - we are working hard to retain elements of the past that are important and this shirt does that.
"There has been a consistent demand for this type of shirt and now we have provided one we hope it will be a tremendous success. There have been many developments over the past 12 months and this is another one we are very excited about.
The garment is 100% heavy weight cotton with double stitched seams and rubber buttons. It is the official licensed product of Gloucester Rugby. The retro hooped leisure shirt is available in men's, ladies, children's and infants and is available for pre order now.
Gloucester's kit is produced by Rugbytech and Steve Lee, UK sales manager, added: "We look to raise the bar on quality, originality and style and this design contains key elements of the past but also the future.
"This classic hooped shirt has been designed with the history and heritage of Gloucester Rugby in mind but with a modern twist and we believe it will be a great success."
Billy Burns and Man of the Match Richard Hibbard spoke to GRTV after the 41-0 win in Treviso, on a day when preparations weren't ideal. They felt the team's attitude was key and also praised the travelling support.
Matt Scott was again in impressive try scoring form for the Cherry and Whites on Saturday, and the Scotsman laid praise on his fellow backs for their attacking skills in a big 55-19 win over Worcester Warriors
Jonny May spilled blood for the cause on Saturday, before going on to score the first try in the 55-19 Aviva Premiership victory over Worcester. He told GRTV that the win was a reward for the hard work the squad have been putting in.
Gloucester Rugby face their second tough Aviva Premiership fixture in six days when they take on Worcester Warriors at Kingsholm on Saturday (kick off 3pm). Head Coach Laurie Fisher is expecting a massive challenge from one of Gloucester's local rivals.
It was a frustrated and bitterly disappointed Willi Heinz who spoke to GRTV following the 12-13 reverse to Northampton Saints on New Year's Day. The skipper thanked the fans for their incredible support on a day when Gloucester couldn't quite get the job done.
A postponement, a rescheduling and a 3-hour wait on the tarmac threatened to disrupt Gloucester's trip to Treviso, but a short relocation and delay did nothing to prevent a six-try thumping over Treviso on Saturday afternoon.
It was a case of triumph over adversity for Gloucester in Italy this weekend, their pre-match preparations ruined by a relocation of the game. However, it was a job well done for the Cherry and Whites who defeated Benetton Treviso 41-0 in freezing conditions in Italy to top pool one.
Gloucester Rugby would like to confirm to supporters that following this afternoon's earlier postponement, the Benetton Treviso v Gloucester Rugby fixture will now go ahead later than planned at the Ghirada Sports Complex, Treviso's training ground.
Little Mix are coming to Kingsholm Stadium on Saturday 24 June, and the Exclusive 1873 and Club Member pre-sale window is now OPEN for online sales, with the ticket office opening at 10am this morning.