GLOUCESTER Rugby have wound back the clock to launch their latest range of official merchandise by releasing a retro hooped shirt.
The Guinness Premiership leaders are delighted to officially launch the new shirt that not only reflects Gloucester's old playing kit and the founding date of the club - 1873 - underneath the new crest but also has a modern feel.
The 100% heavy weight cotton garment is available for pre order now for delivery week commencing 31st March. This is exclusively available online at www.gloucesterrugby.co.uk or from the club shop at Kingsholm.
Speaking of the decision to launch the shirt, Gloucester's head of sales and marketing Pete Grzonka said: "This is a project we have wanted to launch for some time and we are thrilled it is now up and running.
"I think there is sometimes a perception we do not do enough to safeguard hugely important areas of the club's history and although we have to move forward within the modern game and everything that involves, we believe this hooped shirt is a fitting tribute to heroes and eras of the past that play a huge part in our history.
"It is a great mix between the traditional and the modern - we are working hard to retain elements of the past that are important and this shirt does that.
"There has been a consistent demand for this type of shirt and now we have provided one we hope it will be a tremendous success. There have been many developments over the past 12 months and this is another one we are very excited about.
The garment is 100% heavy weight cotton with double stitched seams and rubber buttons. It is the official licensed product of Gloucester Rugby. The retro hooped leisure shirt is available in men's, ladies, children's and infants and is available for pre order now.
Gloucester's kit is produced by Rugbytech and Steve Lee, UK sales manager, added: "We look to raise the bar on quality, originality and style and this design contains key elements of the past but also the future.
"This classic hooped shirt has been designed with the history and heritage of Gloucester Rugby in mind but with a modern twist and we believe it will be a great success."
Ben Morgan starts at number eight for England on Sunday afternoon as the Red Rose take on Wales at Twickenham (kick off 3pm). The Gloucester back-rower spoke with Gloucester Rugby TV at Pennyhill Park as he and his international colleagues prepared for the eagerly anticipated RBS Six Nations' clash.
Billy Twelvetrees spoke to Russ Hargreaves of Talking Rugby at England training ahead of Sunday's huge RBS Six Nations clash with Wales at Twickenham. The centre is relishing the challenge of fronting up against a smart and talented Welsh back line.
Tim Taylor spoke to Gloucester Rugby TV after the 31 year old fly half announced that he was retiring from professional rugby. The Derby-born pivot, is excited for what the future holds for his new business ventures despite his career being cut short by a knee injury.
Dan Robson spoke to Gloucester Rugby TV at Franklin's Gardens following the 39-13 loss to Saints. The scrum-half enjoyed his battle with Lee Dickson but was gutted at the result as the Cherry and Whites did not do themselves justice, falling off in the closing stages to the league leaders.
Speaking after the game at Franklin's Gardens, Director of Rugby Nigel Davies reflected on a disappointing final quarter which saw Northampton Saints ease their way to a comfortable 39-13 win on Saturday afternoon.
Gloucester Rugby TV caught up with Gareth Evans this week ahead of the trip to Northampton Saints in the Aviva Premiership. The back rower explained his pride in his performances this season but knows there is still a lot for him to learn.
Gloucester Rugby travel to take on the table topping Northampton Saints in the Aviva Premiership on Saturday. Director of Rugby Nigel Davies is well aware of the qualities of Jim Mallinder's side, but Gloucester are the only team to defeat the Saints in the league this season.
Gloucester number eight Ben Morgan is hoping to start against Wales a week on Sunday, a team containing a number of former club team mates. He told the RFU.com website that he's looking forward to the prospect.
After adverse weather caused the Road to 2015 sponsored walk to be postponed from Sunday 9 February, Gloucester Rugby are pleased to announce that the new date has now been confirmed as Saturday 3 May.
Gloucester Rugby Community department are holding a silent auction for a mascot package for the Gloucester v London Irish match on Saturday 3rd May 2014, 3pm kick off, kindly donated by our match day mascot sponsor Rendcomb College.