GLOUCESTER Rugby have wound back the clock to launch their latest range of official merchandise by releasing a retro hooped shirt.
The Guinness Premiership leaders are delighted to officially launch the new shirt that not only reflects Gloucester's old playing kit and the founding date of the club - 1873 - underneath the new crest but also has a modern feel.
The 100% heavy weight cotton garment is available for pre order now for delivery week commencing 31st March. This is exclusively available online at www.gloucesterrugby.co.uk or from the club shop at Kingsholm.
Speaking of the decision to launch the shirt, Gloucester's head of sales and marketing Pete Grzonka said: "This is a project we have wanted to launch for some time and we are thrilled it is now up and running.
"I think there is sometimes a perception we do not do enough to safeguard hugely important areas of the club's history and although we have to move forward within the modern game and everything that involves, we believe this hooped shirt is a fitting tribute to heroes and eras of the past that play a huge part in our history.
"It is a great mix between the traditional and the modern - we are working hard to retain elements of the past that are important and this shirt does that.
"There has been a consistent demand for this type of shirt and now we have provided one we hope it will be a tremendous success. There have been many developments over the past 12 months and this is another one we are very excited about.
The garment is 100% heavy weight cotton with double stitched seams and rubber buttons. It is the official licensed product of Gloucester Rugby. The retro hooped leisure shirt is available in men's, ladies, children's and infants and is available for pre order now.
Gloucester's kit is produced by Rugbytech and Steve Lee, UK sales manager, added: "We look to raise the bar on quality, originality and style and this design contains key elements of the past but also the future.
"This classic hooped shirt has been designed with the history and heritage of Gloucester Rugby in mind but with a modern twist and we believe it will be a great success."
Speaking to GRTV after the game, Backs Coach Tim Taylor was happy with the squad as they cruised to victory over Treviso. The result wasn't in doubt, but the Cherry and Whites laboured to secure a crucial try bonus point.
Speaking to the local media this week, Gloucester Rugby centre Matt Scott is excited to take the field again as the Cherry and Whites look to build on the win in Bayonne when Treviso come to Kingsholm this Saturday.
Defence Coach Jonny Bell admitted this week that the European Rugby Challenge Cup victory in Bayonne was a welcome one, stressed that Benetton Treviso will pose a tough test on Saturday at Kingsholm but that Gloucester are determined to deliver in front of their own fans.
Motu Matu'u is looking to make up for lost time this week as the Cherry and Whites head to Basque Country to take on Bayonne in the European Rugby Challenge Cup opener. The Samoan hooker made his first appearance in the jersey last weekend, and is hoping to contribute to the team this weekend.
Gloucester's attentions turn to Europe this weekend as they travel to Bayonne for their opening fixture of this season's European Rugby Challenge Cup. Forwards Coach Trevor Woodman told GRTV that the Cherry and Whites will be aiming to top their pool as they've done for the past two seasons, but is well aware of how tough it is to win in France.
Although understandably disappointed at seeing victory slip away at the last minute, Ben Morgan said after the game at Exeter that there were plenty of positives that Gloucester could take from the game.
Speaking after a last-gasp try from Exeter earned the Chiefs a 27-27 draw at Sandy Park on Saturday, Charlie Sharples admitted to mixed feelings. The game saw him score a try on his 200th competitive appearance for the club, but the frustration from not closing out the win was clear.
Gloucester made it two wins from two outings in this season's European Rugby Challenge Cup as they outplayed Benetton Treviso at Kingsholm to win by 37 points to 8, the bonus point try coming with the final play of the game.