Land Rover Ambassador and Gloucester Coach, Carl Hogg, encourages local teams to get involved:
"We all had to start playing somewhere, and most rugby players have great memories of playing at grassroots festivals as young kids. Festivals such as the Land Rover Premiership Rugby Cup are well run and give the players attending a fantastic opportunity to be a part of a national tournament, and also the chance to win some silverware early on in their playing days!"
"Some of my best memories are from playing for my local club with my mates as a junior, so it's crucial that companies such as Land Rover continue to support the game at this level and organise such outstanding festivals."
Rugby is continuing to thrive at the grassroots level of the game, and this is thanks in some part to company's such as Land Rover. Two years ago Land Rover, in conjunction with Premiership Rugby, launched the Land Rover Premiership Rugby Cup, a national grassroots tournament for Under 11 and Under 12 teams.
Since the inception of these tournaments, 14,000 children have taken part from all over the country. So support the young stars of your local clubs, who are all battling it out for regional recognition and also for an incredible prize - to be applauded by an 81,000 sell-out crowd at the home of English rugby - Twickenham.
For more information on the Land Rover Premiership Rugby Cup please visit: www.premiershiprugby.com/landrovercup
Please email firstname.lastname@example.org for further details or an application form for this seasons Land Rover Cup.