EDF ENERGY has agreed a three-year deal with the Rugby Football Union and Premier Rugby Ltd to sponsor the Anglo-Welsh Cup. The competition will be called the EDF Energy Cup.
Gloucester will begin the competition away to the Ospreys at the Liberty Stadium on Friday, September 29 at 7.10pm and will follow that with home games against Bristol and Bath.
They will face Bristol on Saturday, October 7 at 3pm in round two and complete the pool stages against Bath on Saturday, December 2 and 3pm.
The EDF Energy Cup will be contested by the 12 Guinness Premiership clubs and the four Welsh regions and 2006/07 will be the second season for this tournament which was won in its inaugural year by London Wasps.
In addition, EDF Energy will be the title sponsor for the four English club tournaments - the National Trophy, Intermediate Cup, Junior Vase and the new Senior Vase.
Paul Vaughan, RFU Business Operations Director, said: "We are delighted to have secured such a major commercial name as EDF Energy to be the sponsor for five competitions covering premier to grassroots rugby.
"EDF Energy is closely involved with rugby already as the EDF Group is an Official Global Partner of Rugby World Cup 2007 and, in France, EDF is also a major partner of the French professional league (LNR). We are looking forward to a productive relationship over the next three years."
Vincent de Rivaz, Chief Executive of EDF Energy said: "Our partnership with the RFU and Premier Rugby will help us build on the brand awareness generated by our successful sponsorship of the ITV World Cup coverage. It also enables a connection with almost 2,000 amateur rugby clubs which are at the heart of their communities. For us this grass roots dimension is a vital part of developing our business and the relationship we want to have with our customers, our employees and the communities in which we live and work.
"EDF has a long relationship with rugby in France and I am delighted to extend this to the UK. We are all passionate about sport and with our new partners we will work hard to help ensure rugby continues to be a force for good in England and Wales as well as the source of great pleasure for all who play and watch it."
Jon Varney, Commercial Director of Premier Rugby Ltd, added: "The tournament was a great success last season, with over a quarter of a million people watching the matches live, and we are excited to have EDF Energy as the new sponsor.
"Attendances at the group stage showed a twelve per cent increase on the previous year and this season many of our clubs have added the matches to their season tickets, so I would expect another marked increase. Add to that number the millions who will watch the matches live on BBC Television and S4C and you have a fantastic tournament.
"When we start the group stage in September there will be no shortage of clubs desperately keen to win the EDF Energy Cup."
Three rounds of matches will be played in the four-team group stages at club grounds before a double header semi-final at a venue to be confirmed on March 24th 2007 and the final at Twickenham on Sunday, April 15th.
The BBC will televise at least three matches from the group stages on network, plus both semis and the final, with further group matches being shown live on BBC Wales and S4C.
Terry Burwell, Tournament Director, said: "The inaugural competition was a great advert for the game as showed by the live crowds and television audiences and we are looking forward to three successful years with EDF Energy.
"The groups have been kept the same to aid teams geographically and so they can benefit from home games against clubs they had to travel to last year."
In the second episode in the series of videos where Gloucester Rugby TV chat to box holders at Kingsholm, after they note twenty years as owners of a box. Nick Broady of Avenue Cars and Paul Baldwin of Brunsdons chat to the camera about their memories and about rugby in general.
Gary Jones of Glevum Windows and Conservatories recently visited Kingsholm Stadium and the Cherry and White supporter spoke exclusively to Gloucester Rugby TV after marking two decades as a box holder in the Stowford Press Stand at Kingsholm. A great feat!
Speaking to the local media this week during preseason, new hooker Richard Hibbard said he was really enjoying putting in the hard work and being back to full fitness ahead of the 2014-15 season with the Cherry and Whites.
Nick Walshe was unveiled as Gloucester's new Backs and Attack Coach this week and spoke to Simon Ward for the RFU.com podcast about his excitement at joining Gloucester and working with a new group of players.
Speaking after the Third Test defeat to New Zealand, Ben Morgan told RFU.com that the loss was a disappointing way to sign off the summer tour but that the England team know what they have to do to be successful.
At the end of a tour when there have been so many positives for England, fly half Freddie Burns, who will start the third Test against New Zealand, was clear that the whole squad are focussed on signing off with a memorable win when he spoke to RFU.com
Speaking to Steve Jones of RFU.com straight after the 27-28 defeat to New Zealand on Saturday, Billy Twelvetrees spoke of the frustration of a missed opportunity, but stressed that England would lick their wounds and bounce back.
Freddie Burns contributed 12 points in England's 20-15 defeat against New Zealand on Saturday but, speaking after the game to RFU.com, preferred to talk about the many positives in the performance from Stuart Lancaster's side.
Gloucester number eight Ben Morgan put in a great individual performance as England were just pipped by New Zealand by 20 points to 15 in Auckland on Saturday. He told Steve Jones of RFU.com that the team will be in good spirits going into the 2nd Test in Dunedin.
Gloucester Rugby are fully aware of a delay in the delivery of a small number of club membership packs to supporters ahead of the Premiership Rugby 7s on Thursday evening and would like to issue the following advice.
Thursday will present the first chance for Gloucester Rugby supporters to watch new signing Jacob Rowan in a Cherry and White shirt as the back rower runs out for the first time in the Premiership Rugby Sevens.
Tickets are selling fast for the Premiership Rugby 7s at Kingsholm on Thursday 31 July, so to guarantee your ticket for the return of the action at the 2014-15 season's curtain raiser, the ticket office are opening late on Wednesday evening.
Thursday evening sees the return of live action to Kingsholm in the form of the Premiership Rugby 7s and the Cherry and Whites have named an exciting squad ready to take on Bath Rugby, Exeter Chiefs and London Irish in Pool B.