EDF ENERGY has agreed a three-year deal with the Rugby Football Union and Premier Rugby Ltd to sponsor the Anglo-Welsh Cup. The competition will be called the EDF Energy Cup.
Gloucester will begin the competition away to the Ospreys at the Liberty Stadium on Friday, September 29 at 7.10pm and will follow that with home games against Bristol and Bath.
They will face Bristol on Saturday, October 7 at 3pm in round two and complete the pool stages against Bath on Saturday, December 2 and 3pm.
The EDF Energy Cup will be contested by the 12 Guinness Premiership clubs and the four Welsh regions and 2006/07 will be the second season for this tournament which was won in its inaugural year by London Wasps.
In addition, EDF Energy will be the title sponsor for the four English club tournaments - the National Trophy, Intermediate Cup, Junior Vase and the new Senior Vase.
Paul Vaughan, RFU Business Operations Director, said: "We are delighted to have secured such a major commercial name as EDF Energy to be the sponsor for five competitions covering premier to grassroots rugby.
"EDF Energy is closely involved with rugby already as the EDF Group is an Official Global Partner of Rugby World Cup 2007 and, in France, EDF is also a major partner of the French professional league (LNR). We are looking forward to a productive relationship over the next three years."
Vincent de Rivaz, Chief Executive of EDF Energy said: "Our partnership with the RFU and Premier Rugby will help us build on the brand awareness generated by our successful sponsorship of the ITV World Cup coverage. It also enables a connection with almost 2,000 amateur rugby clubs which are at the heart of their communities. For us this grass roots dimension is a vital part of developing our business and the relationship we want to have with our customers, our employees and the communities in which we live and work.
"EDF has a long relationship with rugby in France and I am delighted to extend this to the UK. We are all passionate about sport and with our new partners we will work hard to help ensure rugby continues to be a force for good in England and Wales as well as the source of great pleasure for all who play and watch it."
Jon Varney, Commercial Director of Premier Rugby Ltd, added: "The tournament was a great success last season, with over a quarter of a million people watching the matches live, and we are excited to have EDF Energy as the new sponsor.
"Attendances at the group stage showed a twelve per cent increase on the previous year and this season many of our clubs have added the matches to their season tickets, so I would expect another marked increase. Add to that number the millions who will watch the matches live on BBC Television and S4C and you have a fantastic tournament.
"When we start the group stage in September there will be no shortage of clubs desperately keen to win the EDF Energy Cup."
Three rounds of matches will be played in the four-team group stages at club grounds before a double header semi-final at a venue to be confirmed on March 24th 2007 and the final at Twickenham on Sunday, April 15th.
The BBC will televise at least three matches from the group stages on network, plus both semis and the final, with further group matches being shown live on BBC Wales and S4C.
Terry Burwell, Tournament Director, said: "The inaugural competition was a great advert for the game as showed by the live crowds and television audiences and we are looking forward to three successful years with EDF Energy.
"The groups have been kept the same to aid teams geographically and so they can benefit from home games against clubs they had to travel to last year."
Speaking to GRTV after the game, Director of Rugby David Humphreys spoke of his delight in securing a 28-6 win over Harlequins at Kingsholm. He hailed the home side's defence which they were quick to turn into attack.
Speaking to the local media, Bill Meakes this week explained how he was relishing the challenge against Harlequins at Kingsholm, and that he is enjoying the opportunity to develop his game time, and repaying the faith from the Cherry and White coaches
Gloucester look to build upon the local derby win over Bath last weekend with Harlequins the visitors to Kingsholm on Saturday (kick off 3pm). Director of Rugby David Humphreys is expecting a close game with the two teams well matched, although it may not be a 78 point thriller like the last time the two teams met.
Named Man of the Match by BT Sport, scrum-half Willi Heinz said after the 15-11 win at Bath on Friday evening that it was a pretty happy Gloucester dressing room and reward for a lot of hard work put in during the week leading up to the game.
Speaking after the 15-11 win over Bath at the Rec on Friday evening, David Humphreys heaped praise on his players, pointing out how they had bounced back after last week's tough defeat to overcome a rough start before controlling the game and earning the win.
Gloucester Rugby hooker Richard Hibbard spoke to the local media this week as the Cherry and Whites prepare to face Bath Rugby in the Aviva Premiership. The Welshman is ready to bounce back at The Rec.
Speaking to the local media about the local derby against Bath at the Rec on Friday evening, Director of Rugby David Humphreys acknowledged that it will be a tough encounter but hugely exciting at the same time and one the squad are looking forward to.
A visibly disappointed Billy Twelvetrees admitted that it was a very sombre Gloucester dressing room as a last minute try and conversion condemned the Cherry and Whites to an 18-19 defeat against Leicester Tigers on Saturday.
After a disappointing opening weekend loss to their Scottish counterparts, England U20s will be eager to bounce back in Italy this evening, with Gloucester flyer Mat Protheroe set to pull the strings from fly half.
Gloucester Rugby make just the one change to the starting line up that won at Bath last Friday evening, flanker Matt Kvesic restored to the starting XV as the Cherry and Whites welcome Harlequins to Kingsholm in the Aviva Premiership on Saturday (kick off 3pm).
The Early Bird deadline for ticket purchases for the Aviva Premiership fixture against Harlequins on Saturday will expire at 6:30pm on Thursday evening, with tickets already limited for one area of Kingsholm.