EDF ENERGY has agreed a three-year deal with the Rugby Football Union and Premier Rugby Ltd to sponsor the Anglo-Welsh Cup. The competition will be called the EDF Energy Cup.
Gloucester will begin the competition away to the Ospreys at the Liberty Stadium on Friday, September 29 at 7.10pm and will follow that with home games against Bristol and Bath.
They will face Bristol on Saturday, October 7 at 3pm in round two and complete the pool stages against Bath on Saturday, December 2 and 3pm.
The EDF Energy Cup will be contested by the 12 Guinness Premiership clubs and the four Welsh regions and 2006/07 will be the second season for this tournament which was won in its inaugural year by London Wasps.
In addition, EDF Energy will be the title sponsor for the four English club tournaments - the National Trophy, Intermediate Cup, Junior Vase and the new Senior Vase.
Paul Vaughan, RFU Business Operations Director, said: "We are delighted to have secured such a major commercial name as EDF Energy to be the sponsor for five competitions covering premier to grassroots rugby.
"EDF Energy is closely involved with rugby already as the EDF Group is an Official Global Partner of Rugby World Cup 2007 and, in France, EDF is also a major partner of the French professional league (LNR). We are looking forward to a productive relationship over the next three years."
Vincent de Rivaz, Chief Executive of EDF Energy said: "Our partnership with the RFU and Premier Rugby will help us build on the brand awareness generated by our successful sponsorship of the ITV World Cup coverage. It also enables a connection with almost 2,000 amateur rugby clubs which are at the heart of their communities. For us this grass roots dimension is a vital part of developing our business and the relationship we want to have with our customers, our employees and the communities in which we live and work.
"EDF has a long relationship with rugby in France and I am delighted to extend this to the UK. We are all passionate about sport and with our new partners we will work hard to help ensure rugby continues to be a force for good in England and Wales as well as the source of great pleasure for all who play and watch it."
Jon Varney, Commercial Director of Premier Rugby Ltd, added: "The tournament was a great success last season, with over a quarter of a million people watching the matches live, and we are excited to have EDF Energy as the new sponsor.
"Attendances at the group stage showed a twelve per cent increase on the previous year and this season many of our clubs have added the matches to their season tickets, so I would expect another marked increase. Add to that number the millions who will watch the matches live on BBC Television and S4C and you have a fantastic tournament.
"When we start the group stage in September there will be no shortage of clubs desperately keen to win the EDF Energy Cup."
Three rounds of matches will be played in the four-team group stages at club grounds before a double header semi-final at a venue to be confirmed on March 24th 2007 and the final at Twickenham on Sunday, April 15th.
The BBC will televise at least three matches from the group stages on network, plus both semis and the final, with further group matches being shown live on BBC Wales and S4C.
Terry Burwell, Tournament Director, said: "The inaugural competition was a great advert for the game as showed by the live crowds and television audiences and we are looking forward to three successful years with EDF Energy.
"The groups have been kept the same to aid teams geographically and so they can benefit from home games against clubs they had to travel to last year."
Ben Morgan, Tom Johnson and Henry Thomas spoke to Russ Hargreaves this week as they were about to do some DIY work at Chobham RFC as part of Natwest Rugby Force. On the agenda for discussion were, of course, England's forthcoming games but also the trio's painting prowess.
With ADEY Professional Heating Solutions now unveiled as Gloucester Rugby's new main sponsor from July 2013, managing Director Kelvin Stevens spoke to the club website about the reasons for getting involved with the club.
Gloucester Rugby CEO Stephen Vaughan was delighted to introduce ADEY Professional Heating Solutions as the club's new main sponsor this week. He spoke to the club website about the exciting new partnership.
Although understandably disappointed following the 40-39 defeat at Exeter, Freddie Burns thought that both teams fully contributed to a great spectacle but that a couple of refereeing decisions were key to the outcome.
Gloucester's final game of the season ended in a narrow defeat in a pulsating encounter at the Exeter Chiefs. The Cherry and Whites went down 40-39, as Gareth Steenson's dramatic late penalty meant that the end of Director of Rugby Nigel Davies' first season in charge ended in defeat. Davies spoke to the official website in the Devon sunshine.
Dave Lewis was in a tough situation on Saturday afternoon - playing for Gloucester against the side he will join next season, Exeter Chiefs. At the final whistle though, Lewis was simply disappointed to have lost the game.
Tongan second row Lua Lokotui is looking forward to catching up with some old acquaintances at Sandy Park when Gloucester take on Exeter Chiefs on Saturday afternoon, as he and his team mates hope to finish the season on a high note.
During a break from training ahead of Saturday's Aviva Premiership fixture at Exeter, centre Henry Trinder hopes that Gloucester build on the momentum from the recent win over Saracens, and expressed frustration that he's hitting form as the season end approaches after missing time due to injury.
Gloucester Rugby may have already clinched their Heineken Cup spot for 2013-14, but Director of Rugby Nigel Davies stressed this week that it's important for Gloucester to finish their season on a positive note at Exeter on Saturday.
Gloucester Rugby fly half Freddie Burns is hoping to pull on a starting jersey for England when they take on the Barbarians at Twickenham on Sunday afternoon. He made the most of a break from training at Pennyhill Park to speak to the club website.
Gloucester Rugby number eight Ben Morgan this week joined up with the England squad ahead of Sunday's international against the Barbarians at Twickenham, and took time out from training to talk to the club website.