EDF ENERGY has agreed a three-year deal with the Rugby Football Union and Premier Rugby Ltd to sponsor the Anglo-Welsh Cup. The competition will be called the EDF Energy Cup.
Gloucester will begin the competition away to the Ospreys at the Liberty Stadium on Friday, September 29 at 7.10pm and will follow that with home games against Bristol and Bath.
They will face Bristol on Saturday, October 7 at 3pm in round two and complete the pool stages against Bath on Saturday, December 2 and 3pm.
The EDF Energy Cup will be contested by the 12 Guinness Premiership clubs and the four Welsh regions and 2006/07 will be the second season for this tournament which was won in its inaugural year by London Wasps.
In addition, EDF Energy will be the title sponsor for the four English club tournaments - the National Trophy, Intermediate Cup, Junior Vase and the new Senior Vase.
Paul Vaughan, RFU Business Operations Director, said: "We are delighted to have secured such a major commercial name as EDF Energy to be the sponsor for five competitions covering premier to grassroots rugby.
"EDF Energy is closely involved with rugby already as the EDF Group is an Official Global Partner of Rugby World Cup 2007 and, in France, EDF is also a major partner of the French professional league (LNR). We are looking forward to a productive relationship over the next three years."
Vincent de Rivaz, Chief Executive of EDF Energy said: "Our partnership with the RFU and Premier Rugby will help us build on the brand awareness generated by our successful sponsorship of the ITV World Cup coverage. It also enables a connection with almost 2,000 amateur rugby clubs which are at the heart of their communities. For us this grass roots dimension is a vital part of developing our business and the relationship we want to have with our customers, our employees and the communities in which we live and work.
"EDF has a long relationship with rugby in France and I am delighted to extend this to the UK. We are all passionate about sport and with our new partners we will work hard to help ensure rugby continues to be a force for good in England and Wales as well as the source of great pleasure for all who play and watch it."
Jon Varney, Commercial Director of Premier Rugby Ltd, added: "The tournament was a great success last season, with over a quarter of a million people watching the matches live, and we are excited to have EDF Energy as the new sponsor.
"Attendances at the group stage showed a twelve per cent increase on the previous year and this season many of our clubs have added the matches to their season tickets, so I would expect another marked increase. Add to that number the millions who will watch the matches live on BBC Television and S4C and you have a fantastic tournament.
"When we start the group stage in September there will be no shortage of clubs desperately keen to win the EDF Energy Cup."
Three rounds of matches will be played in the four-team group stages at club grounds before a double header semi-final at a venue to be confirmed on March 24th 2007 and the final at Twickenham on Sunday, April 15th.
The BBC will televise at least three matches from the group stages on network, plus both semis and the final, with further group matches being shown live on BBC Wales and S4C.
Terry Burwell, Tournament Director, said: "The inaugural competition was a great advert for the game as showed by the live crowds and television audiences and we are looking forward to three successful years with EDF Energy.
"The groups have been kept the same to aid teams geographically and so they can benefit from home games against clubs they had to travel to last year."
Dan Murphy was part of a Gloucester pack which took a grip as the Sale game progressed and, ultimately, were rewarded with a late penalty try. The loose head prop says the team's improved scrummaging is down to a lot of hard work over the summer.
Gloucester clinched their first Aviva Premiership win of the season on Saturday, 34-27 over Sale Sharks, and scrum half Greig Laidlaw felt that the Kingsholm crowd played a massive part as they spurred the team on.
David Humphreys spoke to Gloucester Rugby TV after the 34-27 win over Sale Sharks at Kingsholm. The Director of Rugby praised the Kingsholm crowd for spurring the team on to a super second half comeback.
Speaking to Gloucester Rugby TV this week, Sione Kalamafoni is expecting a tough, physical battle against Sale Sharks as the Cherry and Whites return to Kingsholm for Round Two of the Aviva Premiership
Previewing this weekend's Aviva Premiership fixture at home to Sale Sharks with the local media, Director of Media David Humphreys admitted he's looking forward to the team's first competitive outing in front of their own supporters.
Gloucester United got off to a flying start with an early try in this evening's Aviva Premiership A League fixture at Worcester Cavaliers, but it was downhill from there as the home side dominated in a 34-17 win.
Triumphant in their challenge, the Gloucester Rugby Former players have successfully completed the 969 mile journey from Land's End to John O'Groats despite the aches and pains they endured on the way.
Having trailed 6-17 at half time, Gloucester Rugby produced a sensational second half comeback to outduel the Sale Sharks and clinch their first Aviva Premiership victory of the season by 34 points to 27.