EDF ENERGY has agreed a three-year deal with the Rugby Football Union and Premier Rugby Ltd to sponsor the Anglo-Welsh Cup. The competition will be called the EDF Energy Cup.
Gloucester will begin the competition away to the Ospreys at the Liberty Stadium on Friday, September 29 at 7.10pm and will follow that with home games against Bristol and Bath.
They will face Bristol on Saturday, October 7 at 3pm in round two and complete the pool stages against Bath on Saturday, December 2 and 3pm.
The EDF Energy Cup will be contested by the 12 Guinness Premiership clubs and the four Welsh regions and 2006/07 will be the second season for this tournament which was won in its inaugural year by London Wasps.
In addition, EDF Energy will be the title sponsor for the four English club tournaments - the National Trophy, Intermediate Cup, Junior Vase and the new Senior Vase.
Paul Vaughan, RFU Business Operations Director, said: "We are delighted to have secured such a major commercial name as EDF Energy to be the sponsor for five competitions covering premier to grassroots rugby.
"EDF Energy is closely involved with rugby already as the EDF Group is an Official Global Partner of Rugby World Cup 2007 and, in France, EDF is also a major partner of the French professional league (LNR). We are looking forward to a productive relationship over the next three years."
Vincent de Rivaz, Chief Executive of EDF Energy said: "Our partnership with the RFU and Premier Rugby will help us build on the brand awareness generated by our successful sponsorship of the ITV World Cup coverage. It also enables a connection with almost 2,000 amateur rugby clubs which are at the heart of their communities. For us this grass roots dimension is a vital part of developing our business and the relationship we want to have with our customers, our employees and the communities in which we live and work.
"EDF has a long relationship with rugby in France and I am delighted to extend this to the UK. We are all passionate about sport and with our new partners we will work hard to help ensure rugby continues to be a force for good in England and Wales as well as the source of great pleasure for all who play and watch it."
Jon Varney, Commercial Director of Premier Rugby Ltd, added: "The tournament was a great success last season, with over a quarter of a million people watching the matches live, and we are excited to have EDF Energy as the new sponsor.
"Attendances at the group stage showed a twelve per cent increase on the previous year and this season many of our clubs have added the matches to their season tickets, so I would expect another marked increase. Add to that number the millions who will watch the matches live on BBC Television and S4C and you have a fantastic tournament.
"When we start the group stage in September there will be no shortage of clubs desperately keen to win the EDF Energy Cup."
Three rounds of matches will be played in the four-team group stages at club grounds before a double header semi-final at a venue to be confirmed on March 24th 2007 and the final at Twickenham on Sunday, April 15th.
The BBC will televise at least three matches from the group stages on network, plus both semis and the final, with further group matches being shown live on BBC Wales and S4C.
Terry Burwell, Tournament Director, said: "The inaugural competition was a great advert for the game as showed by the live crowds and television audiences and we are looking forward to three successful years with EDF Energy.
"The groups have been kept the same to aid teams geographically and so they can benefit from home games against clubs they had to travel to last year."
Speaking after his team's exit in the semi-finals, following a 19-14 defeat to the eventual winners the Newport Gwent Dragons, Coach Tim Taylor spoke to GRTV of how pleased he was with how his team acquitted themselves at the Singha Premiership Rugby 7s Finals.
Ben Vellacott was one of the standout performers in last week's pool stages and, ahead of Friday evening's Singha Premiership Rugby 7s Finals, told GRTV that he and his team mates will just try and play their own game once again.
Gloucester Rugby number eight Ben Morgan was today named in England's squad for Rugby World Cup 2015, a reward for eight months of hard work recuperating from a serious injury suffered back in January. Ben was one of a number of players who spoke at a press conference following the squad announcement.
Steph Reynolds led from the front once again as Gloucester kicked off their Singha Premiership Rugby 7s campaign in style on Thursday evening. The flyer scored three tries but admitted that he left most of the team talk duties to others.
Olly Morgan led the Cherry and Whites to three wins out of three in Group B of the Singha Premiership Rugby 7s and he expressed his delight in the young members of the squad in excelling in front of a bumper Kingsholm crowd.
Olly Morgan leads the Gloucester Rugby Sevens squad this Thursday in the Singha Premiership Rugby 7s Series at Kingsholm, and he is backing the young side to take the opportunity with both hands as they take to the field.
Speaking to the local media this week, Henry Purdy explained the opportunity available for the Gloucester Rugby to lay down a marker in this summer's Singha Premiership Sevens Series, which kicks off at Kingsholm Stadium on Thursday 20 August.