Gloucester's pre-season plans will start with the Kingsholm club travelling to France to take on Heineken Cup champions Toulouse in a four-team tournament at the end of July.
As well as Toulouse, Gloucester will compete against fellow Premiership side Leeds Tykes and French side Clermont Auvergne (formerly Montferrand) in the Issoire tournament.
The summer tournament takes place between 29 July and 31 July and will be part of the Club's pre-season schedule after the players return to training at the end of June.
The tournament will see two semi-finals on 29 July at 5pm and 7pm (draw to be made soon), following by a runners-up clash and the final on Sunday 31 July at 3pm and 5pm, respectively.
Issoire is a French rugby club that plays in the leagues just below the top two divisions and is 20 minutes (by car) south of Clermont Ferrand (where Clermont Auvergne are based).
Gloucester will also be taking part in the Compass Group Middlesex Sevens on Saturday 13 August.
The West Country side were runners-up in last season's event and will compete against 15 other teams for this year's trophy, including all the Premiership clubs, NEC Harlequins, Blackheath, Bedford Blues and last year's winners, the British Army.
Gloucester is scheduling a number of other pre-season fixtures that will be announced soon.
Speaking to GRTV in front of the iconic Clifton Suspension Bridge, Henry Trinder explained how important the West Country Challenge Cup is going to be for the Cherry and Whites in their preseason preparations.
Speaking to GRTV at preseason training this Tuesday, new signing Willi Heinz gave an update on his recovery from a leg injury and expressed his enjoyment since his arrival in new surroundings with Gloucester Rugby.
Speaking to GRTV after the 22-23 defeat against Bordeaux-Begles which denied Gloucester a place in next season's European Rugby Champions Cup, Nick Wood rued the momentary lapse in concentration which allowed the French side to snatch victory from the jaws of defeat.
As Gloucester prepare for their 39th game of the season, against Bordeaux-Begles at Sixways on Sunday, David Humphreys told the local media that this week has been all about getting the players mentally and physically ready after a tough game against Connacht last Sunday.
With 50 days to go until Rugby World Cup 2015 gets underway several of the nations that are set to take to the Kingsholm Stadium field during the pool stages were in action in Toronto in Round Three of the Pacific Nations Cup.
Henry Trinder, Matt Banahan and Jack Yeandle all spoke of their excitement for the West Country Challenge Cup at this afternoon's launch in front of the iconic West Country landmark, the Clifton Suspension Bridge.
With Gloucester Rugby's international stars on intensive camps across the world, it was just Sila Puafisi in competitive action this weekend, playing his part in Tonga's strong 28-18 triumph over Canada in Vancouver.