Leon Lloyd, Lesley Vainikolo and Olly Morgan in Gloucester's new kit.
GLOUCESTER Rugby have unveiled their new Rugbytech home and away kits for the 2007/2008 season - that will be initially exclusively available online at www.gloucesterrugby.co.uk from Friday, August 17.
The new four-year deal with Rugbytech follows hot on the heels of Gloucester's recently announced three-year partnership with building giant Jewson as the club's main sponsor, and was officially launched at Jewson's Tewkesbury branch this morning.
Members of the Gloucester squad have already given universal approval to the new design and improved technical features. Senior players at Kingsholm teamed up with Rugbytech during the development stages and have been integral in the design and the technical specifications of both playing and training kit that prevents weight gain during a match, while the seams have been taped for player comfort.
For supporters, the men's home and away shirts will be available in two different styles - Pro and Replica. The Pro shirt is the tight-fit copy of the playing shirt and comes in a poly/cotton technical fabric that wicks moisture away from the body. The supporters' shirt comes in Cooldry, colourfast fabric, is a more traditional loose fit and is priced at £50.
The new design represents a distinctive icon for the club and has been designed to look powerful and dynamic. The final design was developed around the physique of the players, the shoulders are accentuated to emphasise strength, the white flashes down the side narrows the waist whilst the central panel is widened across the chest area.
For the first time the club's female fans will also have the option of wearing home or away fitted shirts. Both are made from cotton/spandex mix fabric with two-way stretch for a comfort fit. The style is cut and fashioned specially for ladies in sizes 8 to 18.
Gloucester's head of sales and marketing, Pete Grzonka, said of the new design: "The launch of the new kit has been widely anticipated by our supporters and we are extremely positive it will be a success.
"At Gloucester, perhaps more so than anywhere else, the launch of a new shirt design is massively important and we would like to think this will be a success. A considerable amount of time has gone into the design and production and we think it will be a great way to launch the new season and a new stand.
"Rugbytech have also developed a high quality range of both leisure and training garments available for fans to buy which will represent a real step change in quality and will help us develop the Gloucester Rugby brand."
The new Rugbytech kit will be available from Gloucester's online store from Friday, August 17 with details of sizing and the new design will then hit retail shops on Tuesday, August 28.
Speaking after the 15-3 Aviva Premiership defeat at Northampton, Director of Rugby David Humphrey's couldn't criticise his team's effort in difficult conditions, but pinpointed the errors and indiscipline that allowed Stephen Myler to kick the home team to victory.
A handful of the Gloucester Rugby Mo-Bros visited Pride Hair Salon in Gloucester on Wednesday afternoon to have the final touches applied to their Movember efforts, and the team captain Jacob Rowan spoke to GRTV ahead of the final few days of the month.
Northampton away was the first Gloucester game under David Humphreys last season, but the Director of Rugby told the local media that the Cherry and Whites are a different proposition compared to 12 months ago and are looking forward to the challenge.
Having skippered Gloucester against the Barbarians last week, Nick Wood once again wore the captain's armband on Monday evening as Gloucester United kicked off their Aviva Premiership A League campaign with a bonus point win at Leicester.
Gloucester recorded a 32-20 win over La Rochelle on Thursday evening, and second row Jeremy Thrush was thrilled to pick up the victory on his first taste of a trip to France and the hostile atmosphere.
Gloucester were forced to battle for their 33-20 victory in La Rochelle on Thursday evening, something that centre Bill Meakes said that he and the squad were well prepared for as well as thanking the travelling support for the part they played.
Gloucester got off to a winning start in the European Rugby Challenge Cup last weekend, but Head Coach Laurie Fisher is expecting a much tougher challenge when the Cherry and Whites travel to La Rochelle for Thursday night's Round Two encounter.
After missing out on Gloucester's two recent European fixtures, Jonny May is back on the left wing for Friday evening's Aviva Premiership fixture at Northampton, while Mariano Galarza is named in the matchday squad for the first time this season.