Leon Lloyd, Lesley Vainikolo and Olly Morgan in Gloucester's new kit.
GLOUCESTER Rugby have unveiled their new Rugbytech home and away kits for the 2007/2008 season - that will be initially exclusively available online at www.gloucesterrugby.co.uk from Friday, August 17.
The new four-year deal with Rugbytech follows hot on the heels of Gloucester's recently announced three-year partnership with building giant Jewson as the club's main sponsor, and was officially launched at Jewson's Tewkesbury branch this morning.
Members of the Gloucester squad have already given universal approval to the new design and improved technical features. Senior players at Kingsholm teamed up with Rugbytech during the development stages and have been integral in the design and the technical specifications of both playing and training kit that prevents weight gain during a match, while the seams have been taped for player comfort.
For supporters, the men's home and away shirts will be available in two different styles - Pro and Replica. The Pro shirt is the tight-fit copy of the playing shirt and comes in a poly/cotton technical fabric that wicks moisture away from the body. The supporters' shirt comes in Cooldry, colourfast fabric, is a more traditional loose fit and is priced at £50.
The new design represents a distinctive icon for the club and has been designed to look powerful and dynamic. The final design was developed around the physique of the players, the shoulders are accentuated to emphasise strength, the white flashes down the side narrows the waist whilst the central panel is widened across the chest area.
For the first time the club's female fans will also have the option of wearing home or away fitted shirts. Both are made from cotton/spandex mix fabric with two-way stretch for a comfort fit. The style is cut and fashioned specially for ladies in sizes 8 to 18.
Gloucester's head of sales and marketing, Pete Grzonka, said of the new design: "The launch of the new kit has been widely anticipated by our supporters and we are extremely positive it will be a success.
"At Gloucester, perhaps more so than anywhere else, the launch of a new shirt design is massively important and we would like to think this will be a success. A considerable amount of time has gone into the design and production and we think it will be a great way to launch the new season and a new stand.
"Rugbytech have also developed a high quality range of both leisure and training garments available for fans to buy which will represent a real step change in quality and will help us develop the Gloucester Rugby brand."
The new Rugbytech kit will be available from Gloucester's online store from Friday, August 17 with details of sizing and the new design will then hit retail shops on Tuesday, August 28.
The West Country Challenge Cup fixture against the Exeter Chiefs at the Memorial Stadium in Bristol on Saturday (kick off 3pm) will be Gloucester's last chance to work on things like new combinations says Director of Rugby, David Humphreys.
Speaking after the 30-21 West Country Challenge Cup defeat at Bath, Director of Rugby David Humphreys spoke of the improvements his team are making as preseason progresses but acknowledges that there is still work to do ahead of the start of the Aviva Premiership.
Speaking to the local media ahead of Saturday's trip to Bath Rugby in the West Country Challenge Cup, front rower Nick Wood spoke of the hard work put in across the extended preseason and highlighted the competition for front row spots in the squad.
Gloucester have named a 30 man squad for the latest round of West Country Challenge Cup action against Bath on Saturday, with Director of Rugby David Humphreys stressing the need to keep an eye on player workload ahead of what will be a long, tough season.
Describing the 50-7 West Country Challenge Cup win over Bath on Sunday as a '...good hit out...', wing Charlie Sharples admitted that it had been a good opportunity to put into practice things that the squad have been trying out in training in recent weeks.
Speaking to the local media after the 50-7 victory over Bath Rugby on Sunday, David Humphreys was happy with his squad's effort, with the most important aspect being the game time earned by his players.
Gloucester make wholesale changes to the side that started at Exeter last Saturday as they prepare to take on Bath at the Memorial Stadium, Bristol on Sunday in the West Country Challenge Cup (kick off 3pm). The Director of Rugby told GRTV that the players are raring to go and that he's looking forward to seeing different combinations in action.
Speaking ahead of the West Country Challenge Cup meeting with Bath Rugby this Sunday, front rower Paddy McAllister explained how he was looking forward to running out in Cherry and White after a preseason packed full of hard work.
A late penalty from Exeter fly-half Will Hooley gave the Chiefs a narrow 33-31 West Country Challenge Cup win over a heroic Gloucester outfit in a bruising encounter at the Memorial Stadium on Saturday.
Gloucester Rugby will play their fourth and final West Country Challenge Cup fixture this weekend (Memorial Stadium, Bristol, 3pm) against the Exeter Chiefs, and have named a side featuring a host of first regulars.
On Wednesday evening, Gloucester Rugby duo Mark Atkinson and Tom Savage visited local rugby club Hardwicke and Quedgeley Harlequins RFC for the first session as part of the Gloucester Rugby in Local Clubs coaching initiative.