Leon Lloyd, Lesley Vainikolo and Olly Morgan in Gloucester's new kit.
GLOUCESTER Rugby have unveiled their new Rugbytech home and away kits for the 2007/2008 season - that will be initially exclusively available online at www.gloucesterrugby.co.uk from Friday, August 17.
The new four-year deal with Rugbytech follows hot on the heels of Gloucester's recently announced three-year partnership with building giant Jewson as the club's main sponsor, and was officially launched at Jewson's Tewkesbury branch this morning.
Members of the Gloucester squad have already given universal approval to the new design and improved technical features. Senior players at Kingsholm teamed up with Rugbytech during the development stages and have been integral in the design and the technical specifications of both playing and training kit that prevents weight gain during a match, while the seams have been taped for player comfort.
For supporters, the men's home and away shirts will be available in two different styles - Pro and Replica. The Pro shirt is the tight-fit copy of the playing shirt and comes in a poly/cotton technical fabric that wicks moisture away from the body. The supporters' shirt comes in Cooldry, colourfast fabric, is a more traditional loose fit and is priced at £50.
The new design represents a distinctive icon for the club and has been designed to look powerful and dynamic. The final design was developed around the physique of the players, the shoulders are accentuated to emphasise strength, the white flashes down the side narrows the waist whilst the central panel is widened across the chest area.
For the first time the club's female fans will also have the option of wearing home or away fitted shirts. Both are made from cotton/spandex mix fabric with two-way stretch for a comfort fit. The style is cut and fashioned specially for ladies in sizes 8 to 18.
Gloucester's head of sales and marketing, Pete Grzonka, said of the new design: "The launch of the new kit has been widely anticipated by our supporters and we are extremely positive it will be a success.
"At Gloucester, perhaps more so than anywhere else, the launch of a new shirt design is massively important and we would like to think this will be a success. A considerable amount of time has gone into the design and production and we think it will be a great way to launch the new season and a new stand.
"Rugbytech have also developed a high quality range of both leisure and training garments available for fans to buy which will represent a real step change in quality and will help us develop the Gloucester Rugby brand."
The new Rugbytech kit will be available from Gloucester's online store from Friday, August 17 with details of sizing and the new design will then hit retail shops on Tuesday, August 28.
Speaking to the local media this week ahead of the Bath Rugby game, Head Coach Laurie Fisher stressed that the fundamental shape of Gloucester's game is in good shape but that the Cherry and Whites have to look after the ball better and make more of their scoring opportunities.
Skipper for the day Willi Heinz faced the cameras after the 13-18 home loss to Newcastle and expressed real frustration at not being able to back up last week's win at Sale, calling it a performance he and his team-mates are not proud of.
Speaking after the game, Charlie Sharples described it as 'the win that has eluded us.' The winger stressed that Gloucester had stayed positive after the first couple of weeks of the Aviva Premiership season and the 26-13 victory over Sale was a result of that focus.
Gloucester Rugby picked up their first win of the new Aviva Premiership season on Friday night, easing to a 26-13 win on the road at Sale Sharks. Director of Rugby David Humphreys was full of praise for his players on the night.
Greig Laidlaw is back to skipper Gloucester Rugby in Saturday's Aviva Premiership derby game against Bath Rugby at Kingsholm. James Hook will make his first start of the season at full-back and Billy Twelvetrees will make his 100th competitive appearance for the club.
Wednesday evening saw the launch of the Cherry and White Wednesday show on the Drivetime programme on BBC Radio Gloucestershire, with Henry Trinder live in the studio to kick off a regular weekly slot.