Gloucester and England back-row forward Luke Narraway put Malvern's players through their paces at their first training session ahead of their National Three Midlands season.
The Worcester-based Gloucester player, who has just been included in the England Saxons squad, was invited to Malvern's Spring Lane as guest coach when the players reported back for pre-season training.
The players enjoyed a testing first session, with some endurance work followed by a lively session with the ball headed by Narraway, who will be making several appearances during pre-season.
"We are grateful to Luke for his input, and we welcome all players from under 17 level upwards to join us," said Malvern's director of rugby David Robins.
Narraway also helped out with Malvern's Under-17 side who have entered the North Midlands League for the first time.
"I view this as one of the most important areas of development for Malvern Rugby Club," said Malvern chairman Martin Pocock.
"Whilst we have produced some notable successes through our Youth Section in the past, with several players coming through to First XV level, we need to sustain this."
"The 2009/10 season is the first year of a plan to concentrate on growing and retaining our own talent. In the past, we have suffered from losing young players with potential as they go away to higher education or drift out of the game as other attractions take precedence."
"We believe that, under our new structure, we can retain and develop most of these youngsters, firstly at under 17, then at Colts level in year two. By the third year we will establish an Academy side to manage the transition between the Youth and Senior sections."
" Whilst not all players will get to play at the high level attained by the First XV, we feel that we have put in place a platform to grow and strengthen the club from within, throughout the senior sides."
Ben Vellacott was one of the standout performers in last week's pool stages and, ahead of Friday evening's Singha Premiership Rugby 7s Finals, told GRTV that he and his team mates will just try and play their own game once again.
Gloucester Rugby number eight Ben Morgan was today named in England's squad for Rugby World Cup 2015, a reward for eight months of hard work recuperating from a serious injury suffered back in January. Ben was one of a number of players who spoke at a press conference following the squad announcement.
Steph Reynolds led from the front once again as Gloucester kicked off their Singha Premiership Rugby 7s campaign in style on Thursday evening. The flyer scored three tries but admitted that he left most of the team talk duties to others.
Olly Morgan led the Cherry and Whites to three wins out of three in Group B of the Singha Premiership Rugby 7s and he expressed his delight in the young members of the squad in excelling in front of a bumper Kingsholm crowd.
Olly Morgan leads the Gloucester Rugby Sevens squad this Thursday in the Singha Premiership Rugby 7s Series at Kingsholm, and he is backing the young side to take the opportunity with both hands as they take to the field.
Speaking to the local media this week, Henry Purdy explained the opportunity available for the Gloucester Rugby to lay down a marker in this summer's Singha Premiership Sevens Series, which kicks off at Kingsholm Stadium on Thursday 20 August.