Gloucester and England back-row forward Luke Narraway put Malvern's players through their paces at their first training session ahead of their National Three Midlands season.
The Worcester-based Gloucester player, who has just been included in the England Saxons squad, was invited to Malvern's Spring Lane as guest coach when the players reported back for pre-season training.
The players enjoyed a testing first session, with some endurance work followed by a lively session with the ball headed by Narraway, who will be making several appearances during pre-season.
"We are grateful to Luke for his input, and we welcome all players from under 17 level upwards to join us," said Malvern's director of rugby David Robins.
Narraway also helped out with Malvern's Under-17 side who have entered the North Midlands League for the first time.
"I view this as one of the most important areas of development for Malvern Rugby Club," said Malvern chairman Martin Pocock.
"Whilst we have produced some notable successes through our Youth Section in the past, with several players coming through to First XV level, we need to sustain this."
"The 2009/10 season is the first year of a plan to concentrate on growing and retaining our own talent. In the past, we have suffered from losing young players with potential as they go away to higher education or drift out of the game as other attractions take precedence."
"We believe that, under our new structure, we can retain and develop most of these youngsters, firstly at under 17, then at Colts level in year two. By the third year we will establish an Academy side to manage the transition between the Youth and Senior sections."
" Whilst not all players will get to play at the high level attained by the First XV, we feel that we have put in place a platform to grow and strengthen the club from within, throughout the senior sides."
Speaking with the local media before the Gloucester team set off on the long trip north to Newcastle, Director of Rugby David Humphreys discussed his team selection and stated that Friday night's meeting will be a challenging one.
Speaking to the local media on Thursday, Matt Kvesic was looking forward to the trip to Newcastle Falcons, and the captain is looking to lead from the front with plenty for the Cherry and Whites to work on.
Gloucester saw a 12-0 lead overturned by Harlequins on Friday night as the visitors ran out 22-15 winners. After the game, Director of Rugby David Humphreys spoke about missed opportunities on the night.
Speaking to the local media on Thursday, James Hudson explained his excitement for tonight's game with Harlequins and that he is backing the Cherry and White squad to impress during the next set of Aviva Premiership games.
Despite a dream start at Kingston Park, scoring a try after just 26 seconds, Gloucester couldn't capitalise against a dogged Newcastle Falcons side. Too many penalties were conceded and too many errors made as the Falcons prevailed 20-10.
There are three changes to Gloucester Rugby's starting line-up for Friday evening's Aviva Premiership fixture away at Newcastle Falcons. Steve McColl will make his first Premiership start for the club.