In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Argentine international Mariano Galarza made his Gloucester Rugby debut on Sunday afternoon, and despite a disappointing reverse to Sale Sharks, the giant Puma was just glad to be making his long-awaited bow in Cherry and White.
Having skippered Scotland to a hard fought 25-13 defeat against England at Twickenham on Saturday, Greig Laidlaw spoke of the frustrations of his side doing so many good things and making real progress as a team but still finishing on the wrong end of the scoreline.
GRTV caught up with Neil McCarthy as he was unveiled as the new Head of Academy. The ex-Gloucester front rower is looking forward to getting to work with the vast arrays of talent in the Academy and across Gloucestershire.
Although understandably disappointed to see Northampton snatch a 33-33 draw with a last gasp try on Saturday, Gareth Evans told GRTV after the game that the result shows how far Gloucester have come as a team this season.
Gloucester scrum half Greig Laidlaw spoke to GRTV after the 33-33 draw with Northampton Saints on Saturday, and the Scotsman described how the hosts played some great rugby, but will rue not holding the lead which keeps them in touch with the top seven.
Although Gloucester could take many positives from the 33-33 draw with Northampton Saints on Saturday, centre Bill Meakes admitted it was a strange feeling at the final whistle with Gloucester having probably done enough to win the game.
Speaking after the 33-33 draw with Northampton Saints on Saturday, David Humphreys admitted that he was happy with many aspects of the team's performance but regretted a missed opportunity to defeat the Premiership champions.
Having confirmed a new main partner recently in Mitsubishi Motors UK, Gloucester Rugby is delighted to confirm that XBlades Sports will become the club's new kit supplier from the 2015-16 season onwards.
Hartpury U18s won the AASE league for the sixth year in a row last week beating Filton College in the Final at Allianz Park by 50 points to nil, while Bromsgrove School won their first NatWest U18 Schools Cup.