In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Speaking after the game, Charlie Sharples described it as 'the win that has eluded us.' The winger stressed that Gloucester had stayed positive after the first couple of weeks of the Aviva Premiership season and the 26-13 victory over Sale was a result of that focus.
Gloucester Rugby picked up their first win of the new Aviva Premiership season on Friday night, easing to a 26-13 win on the road at Sale Sharks. Director of Rugby David Humphreys was full of praise for his players on the night.
Defence Coach Jonny Bell was on media duties ahead of the Aviva Premiership fixture at Sale Sharks on Friday evening, and spoke about where Gloucester find themselves in terms of their form at the moment as well as how he's viewing their defensive displays so far.
Callum Braley, who skippered Gloucester United to a 22-19 Aviva Premiership A League win over Saracens Storm on Monday evening, paid tribute to his forwards and the younger players in what he described as not the prettiest of wins.
Kingsholm will play host to the inaugural Mitsubishi Motors Hybrid Cup on Sunday 9 October (kick off 3pm), where the Gloucester Rugby Heroes meet the Salford Red Devils Legends in a cross-code exhibition clash with legends of both games set to grace the Kingsholm turf again.
Gloucester Rugby have been rolling back the years, dusting off their old childhood memorabilia and reminiscing about their first grassroots amateur sports clubs in support of this year's Aviva Community Fund.