In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Billy Twelvetrees spoke to Gloucester Rugby TV following the 17-18 loss to Bath Rugby in Round Nineteen of Aviva Premiership Rugby. The Gloucester skipper said he was proud of the desire shown by his team at the end of a tough afternoon.
Nigel Davies spoke to Gloucester Rugby TV following the gutting 17-18 reverse to Bath on Saturday afternoon. The Director of Rugby expressed his pride at the efforts from his players and thanked the supporters for their incredible backing.
Nick Wood spoke to Gloucester Rugby TV this week ahead of Saturday's West Country derby clash with Bath Rugby. The front rower called on the squad to make a strong start and get the Kingsholm crowd behind them
Director of Rugby Nigel Davies admits that it's been a tough week at Gloucester Rugby following defeat at London Wasps last weekend, but that he's looking for his team to rise to the occasion for the huge game at home to Bath Rugby on Saturday.
Speaking immediately after the 36-24 Amlin Challenge Cup defeat at London Wasps on Sunday evening, skipper Billy Twelvetrees admitted that Gloucester left themselves with too much to do despite a spirited second half comeback.
Nigel Davies spoke to Gloucester Rugby TV following the 36-24 defeat to London Wasps in the Amlin Challenge Cup Quarter Final. The Director of Rugby rued a lacklustre showing the first half despite a big second half display with ultimately came to nothing on a hugely frustrating night for the Cherry and Whites.
Nick Wood spoke to the assembled media following the vital 14-13 victory over Exeter Chiefs on Saturday. The front-rower express his delight at the performance of the front row and challenged his colleagues to push on from the display
Jimmy Cowan spoke to Gloucester Rugby TV on Saturday following the 14-13 win over Exeter Chiefs at Sandy Park. The Kiwi scrum half praised the dominance of the Gloucester scrum in securing crucial penalties which resulted in points for the Cherry and Whites.
Ahead of this weekend's trip to Twickenham for The Stinger, there are plenty of videos on the way to preview the fixture vs London Wasps, as well as video reaction and unique Go Pro videos from the last 7 days of action.
Academy back rower Sam Underhill is readying to lead England Under 18s into battle for the final of the FIRA/AER European championships, and took time out of training to chat with the club website from their base in Poland.