In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Speaking after the 15-3 Aviva Premiership defeat at Northampton, Director of Rugby David Humphreys couldn't criticise his team's effort in difficult conditions, but pinpointed the errors and indiscipline that allowed Stephen Myler to kick the home team to victory.
A handful of the Gloucester Rugby Mo-Bros visited Pride Hair Salon in Gloucester on Wednesday afternoon to have the final touches applied to their Movember efforts, and the team captain Jacob Rowan spoke to GRTV ahead of the final few days of the month.
Northampton away was the first Gloucester game under David Humphreys last season, but the Director of Rugby told the local media that the Cherry and Whites are a different proposition compared to 12 months ago and are looking forward to the challenge.
Having skippered Gloucester against the Barbarians last week, Nick Wood once again wore the captain's armband on Monday evening as Gloucester United kicked off their Aviva Premiership A League campaign with a bonus point win at Leicester.
Gloucester recorded a 32-20 win over La Rochelle on Thursday evening, and second row Jeremy Thrush was thrilled to pick up the victory on his first taste of a trip to France and the hostile atmosphere.
Gloucester were forced to battle for their 33-20 victory in La Rochelle on Thursday evening, something that centre Bill Meakes said that he and the squad were well prepared for as well as thanking the travelling support for the part they played.
After missing out on Gloucester's two recent European fixtures, Jonny May is back on the left wing for Friday evening's Aviva Premiership fixture at Northampton, while Mariano Galarza is named in the matchday squad for the first time this season.