In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Gloucester Rugby Director of Rugby David Humphreys spoke to the local media after the 62-19 victory over Yorkshire Carnegie, and showed his delight at the first run out and stated there was still lots to work on ahead of the new season
Mark Atkinson made his first appearance in Cherry and White in the pre season victory over Yorkshire Carnegie on Saturday. Speaking to the local media, he was impressed with the first experience of Kingsholm.
James Hook picked himself up a pair of tries on his first appearance in Cherry and Whites during the 62-19 win over Yorkshire Carnegie. Speaking to the media after, the Welshman was thrilled with the first run out as well as the result.
Speaking to GRTV shortly after the Cherry and Whites lifted the Premiership Rugby 7s Series for the second consecutive year, Olly Morgan expressed his pride in the young squad and their teamwork, which saw them go unbeaten on the night to earn the first silverware of the season.
With the training centre at Hartpury College undergoing a refurb this week, Gloucester Rugby have relocated their training set up to Dean Close School this week which is a superb environment according to Forwards Coach Andrew Stanley.
The next Ladies' Big in Business Lunch will take place at Kingsholm Stadium on Wednesday 10th September and the guest speaker will be the hugely successful Janis Sinton - Managing Director of TasteTech.