In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Defence Coach Jonny Bell admitted this week that the European Rugby Challenge Cup victory in Bayonne was a welcome one, stressed that Benetton Treviso will pose a tough test on Saturday at Kingsholm but that Gloucester are determined to deliver in front of their own fans.
Motu Matu'u is looking to make up for lost time this week as the Cherry and Whites head to Basque Country to take on Bayonne in the European Rugby Challenge Cup opener. The Samoan hooker made his first appearance in the jersey last weekend, and is hoping to contribute to the team this weekend.
Gloucester's attentions turn to Europe this weekend as they travel to Bayonne for their opening fixture of this season's European Rugby Challenge Cup. Forwards Coach Trevor Woodman told GRTV that the Cherry and Whites will be aiming to top their pool as they've done for the past two seasons, but is well aware of how tough it is to win in France.
Although understandably disappointed at seeing victory slip away at the last minute, Ben Morgan said after the game at Exeter that there were plenty of positives that Gloucester could take from the game.
Speaking after a last-gasp try from Exeter earned the Chiefs a 27-27 draw at Sandy Park on Saturday, Charlie Sharples admitted to mixed feelings. The game saw him score a try on his 200th competitive appearance for the club, but the frustration from not closing out the win was clear.
David Humphreys was minutes away from a winning interview on Saturday afternoon, but a late try from Exeter Chiefs meant the points were shared at Sandy Park. Humphreys spoke with the local media after the 27-27 draw.
Speaking to the media ahead of Saturday's Aviva Premiership fixture away at Exeter Chiefs, Director of Rugby David Humphreys reiterated that there are elements of Gloucester's game that are in good shape at present, that the performance against Bath was a step forward from Newcastle but that individual errors are costing the Cherry and Whites dear.
Centre Matt Scott, a try-scorer in Bayonne last weekend, insists that Gloucester are taking nothing for granted when they welcome Benetton Treviso to Kingsholm on Saturday in the European Rugby Challenge Cup (kick off 3pm).