In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
Gloucester Rugby hosted their first ever Beach Weekender over the Bank Holiday, and Commercial Director Mike Turner hailed the event as a great success as supporters braved the weather to flock to Gloucester Quays for a weekend of fun and rugby on the beach.
Speaking after his team's exit in the semi-finals, following a 19-14 defeat to the eventual winners the Newport Gwent Dragons, Coach Tim Taylor spoke to GRTV of how pleased he was with how his team acquitted themselves at the Singha Premiership Rugby 7s Finals.
Ben Vellacott was one of the standout performers in last week's pool stages and, ahead of Friday evening's Singha Premiership Rugby 7s Finals, told GRTV that he and his team mates will just try and play their own game once again.
Gloucester Rugby number eight Ben Morgan was today named in England's squad for Rugby World Cup 2015, a reward for eight months of hard work recuperating from a serious injury suffered back in January. Ben was one of a number of players who spoke at a press conference following the squad announcement.
Steph Reynolds led from the front once again as Gloucester kicked off their Singha Premiership Rugby 7s campaign in style on Thursday evening. The flyer scored three tries but admitted that he left most of the team talk duties to others.
Olly Morgan led the Cherry and Whites to three wins out of three in Group B of the Singha Premiership Rugby 7s and he expressed his delight in the young members of the squad in excelling in front of a bumper Kingsholm crowd.
Olly Morgan leads the Gloucester Rugby Sevens squad this Thursday in the Singha Premiership Rugby 7s Series at Kingsholm, and he is backing the young side to take the opportunity with both hands as they take to the field.
Speaking to the local media this week, Henry Purdy explained the opportunity available for the Gloucester Rugby to lay down a marker in this summer's Singha Premiership Sevens Series, which kicks off at Kingsholm Stadium on Thursday 20 August.
The Cherry and Whites kick off the inaugural West Country Challenge Cup at Sandy Park this Saturday when they meet Exeter Chiefs (KO 4:30), and front rower Dan Murphy is delighted that the return to action has arrived.
Rugby World Cup is approaching on the horizon, and with many of the Rugby World's most decorated and colourful stars set to descend on Kingsholm Stadium for the tournament, we gauged the mood in the camps as the preparations intensify.