In an effort to explore as many different ways as possible to communicate with its supporters, the Gloucester Rugby marketing department has introduced several new initiatives in recent weeks with more in the pipeline.
The close season sees a huge amount of activity at any professional rugby club and Gloucester is no different with a lot of work behind the scenes in recent weeks.
In response to feedback from supporters, the initial focus has been on the club's official website, www.gloucesterrugby.co.uk, where the front page has been reformatted to make it more user friendly and easy to navigate. The home page cycles through the ten most recent news items and the menus have been tidied up.
In addition, a new rotating splash page, designed in conjunction with the club's official Online Solutions Provider, Sotic, allows the club to randomly feature one of up to five different messages.
As well as its free E-Diary which was launched for the 2008-9 season, the club is also exploring other online methods to communicate with existing and prospective supporters.
A thriving Facebook site at www.facebook.com/gloucesterrugby has in excess of 6,500 fans signed up to it and is now regularly updated with news items and events details.
With a new interactive screensaver and e-shot functionality unveiled this week and an iPhone application in the pipeline, it's been a busy time according to Gloucester Rugby's Head of Sales & Marketing Pete Grzonka:
"It's very important that we keep challenging ourselves and keep moving forward."
"There are so many different ways of communicating with our customers in this day and age and it's not a case of one size fits all."
"There's still a place for traditional methods. For example, in recent weeks, we've sent out letters, post cards, emails and electronic newsletters."
"But embracing new methods of communication allows us to reach as many people as possible."
After his last ditch try clinched the 42-40 Aviva Premiership victory over Newcastle at Kingsholm on Saturday, Billy Burns told GRTV that all the Gloucester team deserve credit for hanging in there against a Falcons team who really made life tough for the Cherry and Whites.
Speaking ahead of Saturday's Aviva Premiership fixture at home to Newcastle Falcons (kick off 3pm), Director of Rugby David Humphreys emphasised the importance this weekend of Gloucester building on last week's impressive home victory against the Exeter Chiefs.
Speaking to the assembled national and local media, try-scorer Jonny May was delighted and relieved to have tasted victory on Saturday evening, and is looking forward to the European Rugby Challenge Cup final.
Tom Savage delivered a Man of the Match performance against Exeter Chiefs on his birthday on Saturday evening. He spoke to GRTV after the game about the importance of the European Rugby Challenge Cup win.
Speaking to the local media this week, John Afoa described the hard work that the Cherry and White have been putting in and that he is fighting fit ready for Saturday's European Rugby Challenge Cup semi final clash with Exeter Chiefs.
Gloucester Rugby face Exeter Chiefs this Saturday in the European Rugby Challenge Cup semi-final, and Charlie Sharples, who starts at full back is relishing the challenge of the big Kingsholm occasion.
Gloucester Rugby return to Aviva Premiership action against the Newcastle Falcons on Saturday (Kingsholm, kick off 3pm), and make several changes to the side that defeated Exeter Chiefs at home last weekend.