Premier Rugby and ESPN have agreed a three year contract for exclusive live rights to 43 matches per season from the Guinness Premiership, beginning next season and running through to the 2012-2013 season.
The multi-year deal brings 43 live matches to ESPN in UK including exclusive live coverage of the Guinness Premiership Final and one of the two semi-final matches. The agreement also provides highlight rights for use on ESPN digital media such as ESPNScrum.com.
Jon Varney, Commercial Director of Premier Rugby said:
"This deal with ESPN secures a partnership with one of the world's leading broadcasters, who become yet another blue chip supporter of club rugby in England.
"Starting next season, our new television deals mean we have doubled the number of live televised Premiership matches, which will further raise the profile of the sport in the UK and overseas and will allow our clubs and sponsors to derive even greater exposure and value. It also means supporters have more chance to see their team on live television.
"ESPN are renowned for their innovation and we are all genuinely excited about the opportunity of working with them to drive value in both our businesses."
Added Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa:
"The Guinness Premiership is among the very best UK sports competitions, with a passionate fan base and top quality competition. We're thrilled to add it to our programming schedule and know that it will deliver great value for fans, advertisers and our partners."
The world's most competitive rugby union competition, the Guinness Premiership is the top division for club competition in England.
From its beginnings as the Allied Dunbar Premiership in 1998, the league has established itself as a top global rugby union league and evolved into its current format with relegation to and promotion from the second-tier Championship.
It features the 12 leading clubs in the country. Its regular season runs from September to May and comprises 22 rounds of matches. The teams play each other on a home and away basis during the regular season with the top four sides qualifying for the semi-final.
The top two sides are guaranteed home advantage in the last four with the final staged at Twickenham Stadium.
The agreement adds to ESPN's coverage of rugby in the UK, where it also delivers live coverage of French Top 14 Orange Rugby.
ESPN also recently announced an agreement to show archive matches and footage from each of the six Rugby World Cup tournaments to date on ESPN Classic in the UK, Europe, Middle East and Africa.
The content will be featured on the channel in the coming months and will continue in the run-up to Rugby World Cup 2011 in New Zealand, and beyond.
The Guinness Premiership joins an ESPN programming lineup that is rich in top-quality, exclusive sports.
Launched in August, ESPN features top live football from around the world (Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Italian Serie A, Spanish Liga, German Bundesliga, Dutch Eredivisie, Portuguese Liga, Russian Premier League and MLS) as well as UFC - Ultimate Fighting Championship, Top 14 Orange rugby, Australian Rules Football (AFL), NHL, NBA, Major League Baseball and more.
Billy Twelvetrees spoke to Russ Hargreaves of Talking Rugby at England training ahead of Sunday's huge RBS Six Nations clash with Wales at Twickenham. The centre is relishing the challenge of fronting up against a smart and talented Welsh back line.
Tim Taylor spoke to Gloucester Rugby TV after the 31 year old fly half announced that he was retiring from professional rugby. The Derby-born pivot, is excited for what the future holds for his new business ventures despite his career being cut short by a knee injury.
Dan Robson spoke to Gloucester Rugby TV at Franklin's Gardens following the 39-13 loss to Saints. The scrum-half enjoyed his battle with Lee Dickson but was gutted at the result as the Cherry and Whites did not do themselves justice, falling off in the closing stages to the league leaders.
Speaking after the game at Franklin's Gardens, Director of Rugby Nigel Davies reflected on a disappointing final quarter which saw Northampton Saints ease their way to a comfortable 39-13 win on Saturday afternoon.
Gloucester Rugby TV caught up with Gareth Evans this week ahead of the trip to Northampton Saints in the Aviva Premiership. The back rower explained his pride in his performances this season but knows there is still a lot for him to learn.
Gloucester Rugby travel to take on the table topping Northampton Saints in the Aviva Premiership on Saturday. Director of Rugby Nigel Davies is well aware of the qualities of Jim Mallinder's side, but Gloucester are the only team to defeat the Saints in the league this season.
Gloucester number eight Ben Morgan is hoping to start against Wales a week on Sunday, a team containing a number of former club team mates. He told the RFU.com website that he's looking forward to the prospect.
Second row James Hudson spoke to the club website following the 25-20 victory over Harlequins about how missed chances made things nervy late on, on what was a hugely emotional day for the Gloucester team.
Dan Murphy spoke to Gloucester Rugby TV after the win over Harlequins. The front rower touched down for the crucial second half score and expressed his delight at the performance and insisted the importance to push on from it.
There will be a trio of Gloucester Rugby players in the England Rugby starting line up for Sunday's huge clash with Wales at Twickenham. Number eight Ben Morgan is named to start with Billy Twelvetrees and Jonny May continuing in the back line.
England Under 20s have named their side to take on Wales for Friday's Under 20 Six Nations clash at Kingston Park, and Gloucester Rugby duo Billy Burns and Ross Moriarty keep their places in the starting line-up, with Jonny Hill named on the bench.