Premier Rugby and ESPN have agreed a three year contract for exclusive live rights to 43 matches per season from the Guinness Premiership, beginning next season and running through to the 2012-2013 season.
The multi-year deal brings 43 live matches to ESPN in UK including exclusive live coverage of the Guinness Premiership Final and one of the two semi-final matches. The agreement also provides highlight rights for use on ESPN digital media such as ESPNScrum.com.
Jon Varney, Commercial Director of Premier Rugby said:
"This deal with ESPN secures a partnership with one of the world's leading broadcasters, who become yet another blue chip supporter of club rugby in England.
"Starting next season, our new television deals mean we have doubled the number of live televised Premiership matches, which will further raise the profile of the sport in the UK and overseas and will allow our clubs and sponsors to derive even greater exposure and value. It also means supporters have more chance to see their team on live television.
"ESPN are renowned for their innovation and we are all genuinely excited about the opportunity of working with them to drive value in both our businesses."
Added Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa:
"The Guinness Premiership is among the very best UK sports competitions, with a passionate fan base and top quality competition. We're thrilled to add it to our programming schedule and know that it will deliver great value for fans, advertisers and our partners."
The world's most competitive rugby union competition, the Guinness Premiership is the top division for club competition in England.
From its beginnings as the Allied Dunbar Premiership in 1998, the league has established itself as a top global rugby union league and evolved into its current format with relegation to and promotion from the second-tier Championship.
It features the 12 leading clubs in the country. Its regular season runs from September to May and comprises 22 rounds of matches. The teams play each other on a home and away basis during the regular season with the top four sides qualifying for the semi-final.
The top two sides are guaranteed home advantage in the last four with the final staged at Twickenham Stadium.
The agreement adds to ESPN's coverage of rugby in the UK, where it also delivers live coverage of French Top 14 Orange Rugby.
ESPN also recently announced an agreement to show archive matches and footage from each of the six Rugby World Cup tournaments to date on ESPN Classic in the UK, Europe, Middle East and Africa.
The content will be featured on the channel in the coming months and will continue in the run-up to Rugby World Cup 2011 in New Zealand, and beyond.
The Guinness Premiership joins an ESPN programming lineup that is rich in top-quality, exclusive sports.
Launched in August, ESPN features top live football from around the world (Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Italian Serie A, Spanish Liga, German Bundesliga, Dutch Eredivisie, Portuguese Liga, Russian Premier League and MLS) as well as UFC - Ultimate Fighting Championship, Top 14 Orange rugby, Australian Rules Football (AFL), NHL, NBA, Major League Baseball and more.
Speaking to the media following the 31-33 West Country Challenge Cup defeat to Exeter Chiefs at the Memorial Stadium, Director of Rugby David Humphreys was full of praise for his side's battling qualities in a bruising encounter but concerned about the injuries picked up.
The West Country Challenge Cup fixture against the Exeter Chiefs at the Memorial Stadium in Bristol on Saturday (kick off 3pm) will be Gloucester's last chance to work on things like new combinations says Director of Rugby, David Humphreys.
Speaking after the 30-21 West Country Challenge Cup defeat at Bath, Director of Rugby David Humphreys spoke of the improvements his team are making as preseason progresses but acknowledges that there is still work to do ahead of the start of the Aviva Premiership.
Speaking to the local media ahead of Saturday's trip to Bath Rugby in the West Country Challenge Cup, front rower Nick Wood spoke of the hard work put in across the extended preseason and highlighted the competition for front row spots in the squad.
Gloucester have named a 30 man squad for the latest round of West Country Challenge Cup action against Bath on Saturday, with Director of Rugby David Humphreys stressing the need to keep an eye on player workload ahead of what will be a long, tough season.
Describing the 50-7 West Country Challenge Cup win over Bath on Sunday as a '...good hit out...', wing Charlie Sharples admitted that it had been a good opportunity to put into practice things that the squad have been trying out in training in recent weeks.
Speaking to the local media after the 50-7 victory over Bath Rugby on Sunday, David Humphreys was happy with his squad's effort, with the most important aspect being the game time earned by his players.
Gloucester make wholesale changes to the side that started at Exeter last Saturday as they prepare to take on Bath at the Memorial Stadium, Bristol on Sunday in the West Country Challenge Cup (kick off 3pm). The Director of Rugby told GRTV that the players are raring to go and that he's looking forward to seeing different combinations in action.
Gloucester Rugby Club Members can now list their seat on StubHub.co.uk for any games that they are set to miss during the 2015/16 campaign, giving other Gloucester fans a safe and easy way to buy tickets from Gloucester Rugby Club Members on a match by match basis.
After the success of the first Girls Only camp, Gloucester Rugby are pleased to announce that places are now available on the second Girls Only rugby camp on Friday 30 October at Prince of Wales Stadium, Cheltenham.