Premier Rugby and ESPN have agreed a three year contract for exclusive live rights to 43 matches per season from the Guinness Premiership, beginning next season and running through to the 2012-2013 season.
The multi-year deal brings 43 live matches to ESPN in UK including exclusive live coverage of the Guinness Premiership Final and one of the two semi-final matches. The agreement also provides highlight rights for use on ESPN digital media such as ESPNScrum.com.
Jon Varney, Commercial Director of Premier Rugby said:
"This deal with ESPN secures a partnership with one of the world's leading broadcasters, who become yet another blue chip supporter of club rugby in England.
"Starting next season, our new television deals mean we have doubled the number of live televised Premiership matches, which will further raise the profile of the sport in the UK and overseas and will allow our clubs and sponsors to derive even greater exposure and value. It also means supporters have more chance to see their team on live television.
"ESPN are renowned for their innovation and we are all genuinely excited about the opportunity of working with them to drive value in both our businesses."
Added Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa:
"The Guinness Premiership is among the very best UK sports competitions, with a passionate fan base and top quality competition. We're thrilled to add it to our programming schedule and know that it will deliver great value for fans, advertisers and our partners."
The world's most competitive rugby union competition, the Guinness Premiership is the top division for club competition in England.
From its beginnings as the Allied Dunbar Premiership in 1998, the league has established itself as a top global rugby union league and evolved into its current format with relegation to and promotion from the second-tier Championship.
It features the 12 leading clubs in the country. Its regular season runs from September to May and comprises 22 rounds of matches. The teams play each other on a home and away basis during the regular season with the top four sides qualifying for the semi-final.
The top two sides are guaranteed home advantage in the last four with the final staged at Twickenham Stadium.
The agreement adds to ESPN's coverage of rugby in the UK, where it also delivers live coverage of French Top 14 Orange Rugby.
ESPN also recently announced an agreement to show archive matches and footage from each of the six Rugby World Cup tournaments to date on ESPN Classic in the UK, Europe, Middle East and Africa.
The content will be featured on the channel in the coming months and will continue in the run-up to Rugby World Cup 2011 in New Zealand, and beyond.
The Guinness Premiership joins an ESPN programming lineup that is rich in top-quality, exclusive sports.
Launched in August, ESPN features top live football from around the world (Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Italian Serie A, Spanish Liga, German Bundesliga, Dutch Eredivisie, Portuguese Liga, Russian Premier League and MLS) as well as UFC - Ultimate Fighting Championship, Top 14 Orange rugby, Australian Rules Football (AFL), NHL, NBA, Major League Baseball and more.
Argentine international Mariano Galarza made his Gloucester Rugby debut on Sunday afternoon, and despite a disappointing reverse to Sale Sharks, the giant Puma was just glad to be making his long-awaited bow in Cherry and White.
Having skippered Scotland to a hard fought 25-13 defeat against England at Twickenham on Saturday, Greig Laidlaw spoke of the frustrations of his side doing so many good things and making real progress as a team but still finishing on the wrong end of the scoreline.
GRTV caught up with Neil McCarthy as he was unveiled as the new Head of Academy. The ex-Gloucester front rower is looking forward to getting to work with the vast arrays of talent in the Academy and across Gloucestershire.
Although understandably disappointed to see Northampton snatch a 33-33 draw with a last gasp try on Saturday, Gareth Evans told GRTV after the game that the result shows how far Gloucester have come as a team this season.
Gloucester scrum half Greig Laidlaw spoke to GRTV after the 33-33 draw with Northampton Saints on Saturday, and the Scotsman described how the hosts played some great rugby, but will rue not holding the lead which keeps them in touch with the top seven.
Although Gloucester could take many positives from the 33-33 draw with Northampton Saints on Saturday, centre Bill Meakes admitted it was a strange feeling at the final whistle with Gloucester having probably done enough to win the game.
Speaking after the 33-33 draw with Northampton Saints on Saturday, David Humphreys admitted that he was happy with many aspects of the team's performance but regretted a missed opportunity to defeat the Premiership champions.
Hartpury U18s won the AASE league for the sixth year in a row last week beating Filton College in the Final at Allianz Park by 50 points to nil, while Bromsgrove School won their first NatWest U18 Schools Cup.
Gloucester Rugby would like to inform supporters about an exciting opportunity for you to raise money for your chosen charity or chosen cause. 2015 is an exciting year for Gloucester, with Kingsholm Stadium hosting four fixtures for Rugby World Cup 2015.