Premier Rugby and ESPN have agreed a three year contract for exclusive live rights to 43 matches per season from the Guinness Premiership, beginning next season and running through to the 2012-2013 season.
The multi-year deal brings 43 live matches to ESPN in UK including exclusive live coverage of the Guinness Premiership Final and one of the two semi-final matches. The agreement also provides highlight rights for use on ESPN digital media such as ESPNScrum.com.
Jon Varney, Commercial Director of Premier Rugby said:
"This deal with ESPN secures a partnership with one of the world's leading broadcasters, who become yet another blue chip supporter of club rugby in England.
"Starting next season, our new television deals mean we have doubled the number of live televised Premiership matches, which will further raise the profile of the sport in the UK and overseas and will allow our clubs and sponsors to derive even greater exposure and value. It also means supporters have more chance to see their team on live television.
"ESPN are renowned for their innovation and we are all genuinely excited about the opportunity of working with them to drive value in both our businesses."
Added Jeroen Oerlemans, Vice President, TV Channels Europe, Middle East and Africa:
"The Guinness Premiership is among the very best UK sports competitions, with a passionate fan base and top quality competition. We're thrilled to add it to our programming schedule and know that it will deliver great value for fans, advertisers and our partners."
The world's most competitive rugby union competition, the Guinness Premiership is the top division for club competition in England.
From its beginnings as the Allied Dunbar Premiership in 1998, the league has established itself as a top global rugby union league and evolved into its current format with relegation to and promotion from the second-tier Championship.
It features the 12 leading clubs in the country. Its regular season runs from September to May and comprises 22 rounds of matches. The teams play each other on a home and away basis during the regular season with the top four sides qualifying for the semi-final.
The top two sides are guaranteed home advantage in the last four with the final staged at Twickenham Stadium.
The agreement adds to ESPN's coverage of rugby in the UK, where it also delivers live coverage of French Top 14 Orange Rugby.
ESPN also recently announced an agreement to show archive matches and footage from each of the six Rugby World Cup tournaments to date on ESPN Classic in the UK, Europe, Middle East and Africa.
The content will be featured on the channel in the coming months and will continue in the run-up to Rugby World Cup 2011 in New Zealand, and beyond.
The Guinness Premiership joins an ESPN programming lineup that is rich in top-quality, exclusive sports.
Launched in August, ESPN features top live football from around the world (Barclays Premier League, FA Cup, Clydesdale Bank Premier League, UEFA Europa League, Italian Serie A, Spanish Liga, German Bundesliga, Dutch Eredivisie, Portuguese Liga, Russian Premier League and MLS) as well as UFC - Ultimate Fighting Championship, Top 14 Orange rugby, Australian Rules Football (AFL), NHL, NBA, Major League Baseball and more.
Named Man of the Match by BT Sport, scrum-half Willi Heinz said after the 15-11 win at Bath on Friday evening that it was a pretty happy Gloucester dressing room and reward for a lot of hard work put in during the week leading up to the game.
Speaking after the 15-11 win over Bath at the Rec on Friday evening, David Humphreys heaped praise on his players, pointing out how they had bounced back after last week's tough defeat to overcome a rough start before controlling the game and earning the win.
Gloucester Rugby hooker Richard Hibbard spoke to the local media this week as the Cherry and Whites prepare to face Bath Rugby in the Aviva Premiership. The Welshman is ready to bounce back at The Rec.
Speaking to the local media about the local derby against Bath at the Rec on Friday evening, Director of Rugby David Humphreys acknowledged that it will be a tough encounter but hugely exciting at the same time and one the squad are looking forward to.
A visibly disappointed Billy Twelvetrees admitted that it was a very sombre Gloucester dressing room as a last minute try and conversion condemned the Cherry and Whites to an 18-19 defeat against Leicester Tigers on Saturday.
A disappointed Tom Savage told GRTV, after the 18-19 defeat at home to the Leicester Tigers, that the whole Gloucester team had put in a fantastic effort, but just couldn't find the extra one or two percent necessary to put away a top side.
Speaking after the narrow loss to Leicester Tigers on Saturday afternoon, David Humphreys says despite there being a lot of good in Gloucester's performance, he rued the failure to close the game out, as well as thanking the home support
Kiwi second row Jeremy Thrush is thoroughly enjoying his time in Cherry and White so far, and this weekend the Leicester Tigers are the visitors to Kingsholm, and the All Black is massively excited about the challenge.
After two wins in the European Rugby Challenge Cup, securing a home quarter-final, David Humphreys told the local media this week that Gloucester are coming into Saturday's game in good physical shape having rotated the squad. However, he and the squad are prepared for a tough encounter against the Tigers.
The Early Bird deadline for ticket purchases for the Aviva Premiership fixture against Harlequins on Saturday will expire at 6:30pm on Thursday evening, with tickets already limited for one area of Kingsholm.