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Gloucester Rugby agree long-term partnership with Elite Pro Sports

Gloucester Rugby agree long-term partnership with Elite Pro Sports
Gloucester Rugby are delighted to announced that we have signed a new long-term partnership with retail provider Elite Pro Sports.

Elite Pro Sports, who have produced the clothing and technical apparel for Gloucester Rugby since the 2015/16 season, have signed a new deal with the club that will see them continue to operate all retail outlets for Gloucester Rugby as well as leading on technical ranges for both players and supporters.

Since partnering with the club, Elite Pro Sports have continued to help make Gloucester merchandise more accessible to the ever growing fanbase which in turn has seen retail sales top £1 million in each of the last three years.

From the partnership beginning in 2015/16, Elite Pro Sports and Gloucester Rugby have made significant investment to make merchandise more accessible than ever before by adding numerous retail outlets to the club store based at Kingsholm.

More innovative ways to purchase Gloucester merchandise are set to follow in 2019/20 with some exciting plans already in place to make game day purchases more accessible for Gloucester Rugby supporters.

Lee Jenkinson, CEO of Elite Pro Sports said:

“We are delighted that we have signed a new long-term deal with Gloucester Rugby and are extremely proud of the strong relationship we have developed with the Club since the partnership began. We have seen sales of Gloucester Rugby merchandise increase substantially since we began our partnership in 2015/16 and we continue to strive in helping to deliver a range of Gloucester apparel that appeals to the very passionate fanbase.”

Adam Benson, Chief Commercial Officer of Gloucester Rugby added:

“With over 30 years’ experience in production, retail and e-commerce in the sporting industry, the team at Elite Pro Sports provides Gloucester Rugby with an innovative partner who are focused and committed to the development of revolutionary sporting apparel products in the future.  We are delighted that Elite Sports Pro have extended their partnership with Gloucester Rugby.”

As part of the new deal, a new technical kit supplier will also be announced in the coming days which will see the team run out in a new brand from the 2019/20 season.
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