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Gloucester Rugby forge exciting partnership with Raging Bull

Founded by Phil Vickery, the brand will supply the off-field attire

Gloucester Rugby are excited to announce a new partnership with Raging Bull, which will see the Gloucester-based clothing brand provide the off-field attire for Cherry & White players, coaches and staff.

Raging Bull is a lifestyle clothing brand founded by former Gloucester Rugby, England and British & Irish Lions prop, Phil Vickery MBE. Following an illustrious player career, including a 2003 World Cup winners medal, Vickery created went on to create the clothing brand in line with principles synonymous with Rugby; Integrity, Pride and Passion.

Commenting on the new partnership, Vickery can’t wait to see his clothing range at Kingsholm.

“I arrived as a wide-eyed and overawed 19-year-old at Gloucester Rugby back in 1995 but soon went on to build some of the best memories of my life.

“To be back now with my own clothing brand dressing the players seems to be a perfect circle.  I am incredibly proud of my brand and of having played 145 times for this special club, so seeing Raging Bull being worn at Kingsholm is a real honour for me.”

Lance Bradley, Chief Executive Officer of Gloucester Rugby, was equally as enthusiastic to secure a new partnership with another local provider.

“Raging Bull is a Gloucester company and we love to work with local businesses.  And with Phil having spent so many years in Cherry and White, we cannot think of a better brand to work with. 

“Raging Bull is also well known for being able to kit out all shapes and sizes, so everyone fitted perfectly into the clothes – even the forwards!”

Gloucester Rugby players and management will be sporting the brand’s bull icon on their off-field kit from the start of the 2020-21 season.  Raging Bull will be providing a smart but relaxed outfit of navy tweed jacket matched with white button-down collar shirt and zip neck blue sweater.  Stone coloured chinos complete the look. 

Raging Bull is a national and international brand with standalone outlets and a thriving online business.  Managing Director Shannon Mercer commented,  “With the current climate in retail we have had to dig deep as a brand so it is great to have some positive news to share and this is an ideal opportunity to work with a club like Gloucester Rugby, given our heritage in the sport.  We offer premium quality clothing and always aim to satisfy customer needs whilst offering great value for money.  As the range has grown in recent years we are now able to offer plenty of fashion led garments to appeal to a younger audience as well as more traditional styles.”

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