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New Appsbroker partnerships to transform digital fan experience

Gloucester Rugby is delighted to announce an agreement with software services company Appsbroker which will see the company become the Club’s official data partner.

Appsbroker is one of the largest Google Cloud partners in Europe and will work with the Club to improve data analytics across the organisation.

“This is all about improving the way we gather, manage and use our data, so that we continually improve the experience our fans and business partners have when they’re interacting with us,” explained Lance Bradley, Gloucester Rugby CEO. “From our first meeting, Appsbroker impressed with their real-world knowledge of how to enhance our digital performance using Google Cloud products and tools.”

The deal means Appsbroker and Google Cloud branding will feature on the official Gloucester Rugby and Gloucester-Hartpury playing kit, and on the iconic Compeed Shed stand.

Appsbroker Founder and CEO Mike Conner has been a season ticket holder at Kingsholm for over a decade and is thrilled about the prospect of delivering digital transformation for the club and its fans.

“Gloucester Rugby has a rich tradition of supporting everyone in the local and wider community. There’s a clear pathway for players from nearby schools to join the Academy, there’s an ever-increasing investment in the Gloucester-Hartpury women’s team, and the Gloucester men’s senior team is packed with home-grown talent. I’m immensely proud to support this much-treasured club in finding new and innovative ways to connect with fans.”

Official Data Partner

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