Gloucester Rugby will be giving our full support to BT’s new campaign to tackle online hate called ‘Draw the Line’.
We will stand alongside all Premiership Rugby clubs, as well as all teams in English football this weekend in a social media boycott. Therefore, we will not post any content to any of our channels from 3pm on Friday 30 April to 11.59pm on Monday 3 May.
As a collective, rugby recognises the considerable reach and value of social media to our sport. The connectivity and access to supporters who are at the heart of rugby will continue to be a vital part of the future of our game.
Chief Executive Officer, Lance Bradley explained why we are taking such action.
“At Gloucester Rugby, social media offers a platform for an extremely powerful amount of access to our players, staff, and everybody connected with the Club. When used with decency and respect, those interactions are hugely positive for everybody. However, sadly too much of the time, players and staff are on the receiving end on comments which are simply unacceptable.
“We understand that Rugby provokes a huge amount of emotion, and we are proud to have such an incredible fan base that supports Gloucester Rugby so passionately. However, emotion and passion for your Club does not justify online abuse in any format to players, staff, supporters, or quite frankly anybody.
“It’s time to draw the line.”